SOURCE: Gentex

October 17, 2007 16:15 ET

Toyota Camry Offering Gentex Rearview-Mirror-Based Camera Display

ZEELAND, MI--(Marketwire - October 17, 2007) - Gentex Corporation (NASDAQ: GNTX), the leading supplier of automatic-dimming rearview mirrors to the worldwide automotive industry, has announced that its rear camera display mirror will be available for the popular Toyota Camry in the Gulf States Toyota (GST) region of the United States. GST distributes to all the Toyota dealerships in the states of Arkansas, Louisiana, Mississippi, Oklahoma and Texas.

The vehicle's interior mirror contains a display that works with a video camera to provide a view of the scene directly behind the vehicle while backing up.

"With recent public demand and interest in adding Rear Camera Display to new vehicles, Gentex is able to offer an affordable kit upgrade for the Camry," said Gentex Senior Vice President Enoch Jen. "The mirror is the ideal location for a backup camera display because it's an intuitive location that allows the driver to view the display and the reflected scene simultaneously. This allows Camry drivers the convenience of gaining a full field of view while a vehicle is in reverse just by looking at the rearview mirror."

A 2.4-inch diagonal liquid crystal display (LCD) appears automatically through the auto-dimming mirror's reflective surface when the vehicle is shifted into "reverse," and disappears when the vehicle is shifted into any other gear. The unique capability for the display to appear through the mirror's surface is made possible by Gentex's proprietary "transflective" coatings and lighting techniques, which result in a bright, high-resolution image.

The backup assist video display system is available as a dealer-installed or port-installed option that includes a rear-mounted camera and is available in GST's market. "Installation of this kit is relatively quick and easy, making it convenient for both the customer and the dealer," stated Jen.

Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is an international company that provides high-quality products to the worldwide automotive industry and North American fire protection market. Based in Zeeland, Michigan, the Company develops, manufactures and markets interior and exterior automatic-dimming automotive rearview mirrors that utilize proprietary electrochromic technology to dim in proportion to the amount of headlight glare from trailing vehicle headlamps. Many of the mirrors are sold with advanced electronic features, and more than 96 percent of the Company's revenues are derived from the sale of auto-dimming mirrors to nearly every major automaker in the world.

Contact Information

  • FINANCIAL MEDIA AND INVESTOR CONTACT:
    Connie Hamblin
    616/772-1800

    GENERAL MEDIA CONTACT:
    Craig Piersma
    616/772-1800

    WEBSITE: www.gentex.com