Contact Information: FINANCIAL MEDIA AND INVESTOR CONTACT: Connie Hamblin 616/772-1800 GENERAL MEDIA CONTACT: Craig Piersma 616/772-1800 WEBSITE: www.gentex.com
Toyota Camry Offering Gentex Rearview-Mirror-Based Camera Display
| Source: Gentex
ZEELAND, MI--(Marketwire - October 17, 2007) - Gentex Corporation (NASDAQ : GNTX ), the leading
supplier of automatic-dimming rearview mirrors to the worldwide automotive
industry, has announced that its rear camera display mirror will be
available for the popular Toyota Camry in the Gulf States Toyota (GST)
region of the United States. GST distributes to all the Toyota dealerships
in the states of Arkansas, Louisiana, Mississippi, Oklahoma and Texas.
The vehicle's interior mirror contains a display that works with a video
camera to provide a view of the scene directly behind the vehicle while
backing up.
"With recent public demand and interest in adding Rear Camera Display to
new vehicles, Gentex is able to offer an affordable kit upgrade for the
Camry," said Gentex Senior Vice President Enoch Jen. "The mirror is the
ideal location for a backup camera display because it's an intuitive
location that allows the driver to view the display and the reflected scene
simultaneously. This allows Camry drivers the convenience of gaining a full
field of view while a vehicle is in reverse just by looking at the rearview
mirror."
A 2.4-inch diagonal liquid crystal display (LCD) appears automatically
through the auto-dimming mirror's reflective surface when the vehicle is
shifted into "reverse," and disappears when the vehicle is shifted into any
other gear. The unique capability for the display to appear through the
mirror's surface is made possible by Gentex's proprietary "transflective"
coatings and lighting techniques, which result in a bright, high-resolution
image.
The backup assist video display system is available as a dealer-installed
or port-installed option that includes a rear-mounted camera and is
available in GST's market. "Installation of this kit is relatively quick
and easy, making it convenient for both the customer and the dealer,"
stated Jen.
Founded in 1974, Gentex Corporation (NASDAQ : GNTX ) is an international
company that provides high-quality products to the worldwide automotive
industry and North American fire protection market. Based in Zeeland,
Michigan, the Company develops, manufactures and markets interior and
exterior automatic-dimming automotive rearview mirrors that utilize
proprietary electrochromic technology to dim in proportion to the amount of
headlight glare from trailing vehicle headlamps. Many of the mirrors are
sold with advanced electronic features, and more than 96 percent of the
Company's revenues are derived from the sale of auto-dimming mirrors to
nearly every major automaker in the world.