Toys R Us, Canada

October 20, 2009 07:00 ET

Toys"R"Us Celebrates 25 Years in Canada With Appointment of Chief Play Officer and a $25,000 Toy Giveaway

TORONTO, ONTARIO--(Marketwire - Oct. 20, 2009) -

Attention: Lifestyle Editors

A photo for this release will be available via Marketwire on the picture wire of The Canadian Press

Leading toy retailer Toys"R"Us, Canada announced today the appointment of Daniel Wilson, a 13-year-old from Uxbridge, Ontario, to the position of Chief Play Officer (CPO) for English Canada. Laurie-Kim Gosselin, a 13 year old from Mascouche, Quebec will take on the role in Quebec. The CPO positions were created to promote play and discovery and provide the inside scoop on the hottest trends in the toy and gaming industry. Daniel will serve in this role through to September, 2010. His first task, in celebration of Toys"R"Us, Canada's 25th birthday, is to give away $25,000 worth of Toys"R"Us gift cards during the Great Gift Giveaway.

Canadians are invited to go online at www.toysrus.ca/25bday from October 23 to 30 and enter the Great Gift Giveaway for a chance to win their share of more than 2,000 gift cards (five gift cards worth $500, 10 gift cards worth $250 and 2,000 gift cards worth $10).

"Toys"R"Us is honoured to be celebrating 25 years in Canada and we are so excited to introduce Chief Play Officer Daniel Wilson to the country," says Liz MacDonald, Vice President, Marketing and Store Planning, Toys"R"Us, Canada. "We selected Daniel as our first English Canada CPO for his passion for toys, his captivating personality and his creativity."

In addition to the Great Gift Giveaway, Wilson is overseeing a national online vote to identify Canada's favourite toy of all time and announcing the top 25 toys for this holiday season.

"It's really exciting to be named the new Toys"R"Us Chief Play Officer for English Canada," says Wilson. "Not only is giving away toys and playing with the hottest new toys of the season the best job ever, but my popularity at school has gone through the roof!"

Stay tuned as Toys"R"Us CPO Daniel Wilson gets set to unveil the top 25 toys of this holiday season.

About Toys"R"Us, Canada

Toys"R"Us (Canada) Ltd., is part of Toys "R" Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 69 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca.

Contact Information

  • For more information or to speak with
    Chief Play Officer Daniel Wilson, please contact:
    Kathy Motton for Toys"R"Us, Canada
    High View Communications
    416-322-5897 x 221
    kmotton@highviewcommunications.com