SOURCE: The Tracking Corporation

November 20, 2007 10:58 ET

Tracking Corporation Launching Major Television Campaign

DALLAS, TX--(Marketwire - November 20, 2007) - The Tracking Corporation (PINKSHEETS: TRKG), a leading provider of Global Positioning Systems (GPS), announced today its plans to commence direct response television advertising starting in early December in five of the top ten major TV markets in the United States. This campaign is planned to support The Tracking Corporation's home delivery, and internet sales initiative to allow home or office delivery of Tracking Corporation products and services.

"This is the initial television advertising that is part of our plans to launch a broad-scale and long-term national television campaign this year and next. This plan was announced earlier this month," stated Jerry Grisaffi, CEO of The Tracking Corporation.

According to Grisaffi, The Tracking Corporation has now completed and approved for national cable and major market television stations both a two-minute and a one-minute direct response television commercial which introduces The Tracking Corporation's newest product -- Locate One Plus. Locate One Plus is a portable GPS tracking device about the size of a deck of cards. This real-time personal and asset security device keeps tabs on virtually anything that moves, ranging from teen-age drivers to autos and trucks.

"We believe what should follow this extensive television advertising for Locate One Plus will be significant national awareness of our unique GPS auto tracking and recovery systems."

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As Statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimate may occur, and such difference may be material.

Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.

Contact Information

  • Contact:
    Tom Calhoun
    214-361-8812