SOURCE: Trade Wings

Trade Wings

June 21, 2010 10:49 ET

Trade Wings Appoints Mark Portu as President and Chief Operating Officer

PORTSMOUTH, NH--(Marketwire - June 21, 2010) -  Trade Wings, a global Reuse Optimization(SM) technology, consulting and outsourcing partner to the largest Telecom manufacturers, carriers and operators, today announced that the company has appointed Mark Portu as President and Chief Operating Officer. The addition of Mr. Portu, who brings more than two decades of experience leading innovative organizations in dynamic industries, further strengthens the company's management team and extends Trade Wings' ability to capitalize on growing global demand for sustainable supply chain strategies.

"Throughout his career, Mark has established a tremendous track record for driving companies toward their long-term strategic objectives. We're thrilled to add someone of his caliber to what is already a talented and strong management team," said Todd Adelman, CEO and Founder of Trade Wings. "The need within the Telecom market for reuse strategies increases on a daily basis and Mark's enthusiasm and leadership skills will play a significant role in shaping our ability to capitalize on the global opportunities for our products and services."

Prior to Trade Wings, Mr. Portu served as the President and Chief Executive Officer of The FeedRoom, a pioneer in the delivery of enterprise video and digital assets. The market for these solutions evolved rapidly during Mr. Portu's tenure and under his leadership the company emerged as the vendor of choice for Fortune 500 organizations. Previously, Mr. Portu was the Senior Vice President of Corporate Development at Open Text, which is widely recognized as the leading provider of enterprise content management software, and served on the Board of Directors at eCopy. Mr. Portu is currently a board member for Boston-based ServiceCEO. 

"Trade Wings has developed a unique approach for addressing a very complex and costly business problem within the Telecom industry, and I'm delighted to have the opportunity to join the organization," said Mr. Portu. "Through our expertise and sophisticated hosted solutions, we've created a compelling proposition for Telecom executives seeking to maximize the revenue potential of their network assets."

This management team appointment demonstrates continued momentum for Trade Wings, which has accelerated a number of key growth strategies in 2010. These initiatives include the development and introduction of an innovative, second-generation asset management platform for the cloud, and proven methodologies for reuse optimization. Through these efforts, Trade Wings is significantly increasing its impact on the Telecom industry, and became the first services and consulting organization to address the critical need for advancing sustainability efforts beyond energy consumption and into the full asset lifecycle.

About Trade Wings
Trade Wings is a global Reuse Optimization technology, consulting and outsourcing partner to the world's largest telecommunications OEMs and carriers. We transform cost centers into profit centers through a unique combination of domain expertise and market intelligence that extends the lifecycle and utilization of network assets across multi-vendor environments. Our best-practice frameworks for asset management, compliance and governance of technology upgrade cycles drive greater agility, financial performance and environmental stewardship. Headquartered in the United States, Trade Wings has offices in Europe and Asia-Pacific. 

For more information, visit, follow Trade Wings on Twitter @tradewings and YouTube at

Trade Wings, Re:, Re:source Visibility, Reuse Optimization and the Trade Wings logo are service marks of Trade Wings, Inc. which may be registered in certain jurisdictions. All other brand/product names are trademarks of their respective holders.

Contact Information

  • Media Contact:
    Billy Balfour
    Trade Wings
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