Trader Corporation

Trader Corporation

December 06, 2007 11:48 ET

Trader Corporation: Lucie Lacava Redesigns Auto Trader Publications

TORONTO, ONTARIO--(Marketwire - Dec. 6, 2007) - Trader Corporation (Trader)(TSX:YLO.UN)launches a brand-new look this month for all of its Auto Trader(tm) magazines across Canada. Developed by the well-known designer, Lucie Lacava, this fresh new makeover offers both buyers and sellers multiple advantages, such as greater visual appeal, better readability, and more clarity to simplify the search for automotive information. The new cover page design applies to all automotive publications, including Auto Trader, Canada's number one used-vehicle magazine, Truck Trader, Bike, Boat & RV Trader, as well as Heavy Equipment Trader.

Recognized among the North American media industry with no fewer than 100 design awards, Lucie Lacava was selected specifically to revitalize and modernize the image of Auto Trader magazines. The goal was to create a consistent national look, but distinctive covers for each of the various automotive products. "Enhanced by the bolder visual cover design, we believe the new look will increase the visibility of these publications in all markets," underlined Ms. Lacava. "In addition, colour coding on the cover page will make it easier for consumers to differentiate the various Auto Trader publications." Lacava Design Inc. has earned an enviable reputation for its design work on several Canadian magazines and newspapers.

A recent Angus Reid study put Trader Corporation's new eye-catching cover to the test across Canada among more than 1,000 readers. The majority of respondents stated that the simplicity and contrast of the redesigned cover stood out better and was far more impactful than the original.

"We're very excited about the new look and feel of our automotive publications, which readers find friendlier and easier to use", says Genevieve LeBrun, Marketing Vice President for Trader Corporation. "This renewed design is part of our overall strategy of improving the usage experience both print and online for our thousands of automotive buyers and sellers across Canada."

An image of the new cover page is available at the following address:

About Trader Corporation

Trader Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, generalist and employment. The Company's principal brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, Renters News™ and Home Renters' Guide™. Trader Corporation is owned by Yellow Pages Income Fund (TSX:YLO.UN).

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