SOURCE: Skyward Mobile

October 23, 2007 08:30 ET

Traffic.com and Skyward Mobile Launch Premium Java Application for Mobile Users

New Application Will Allow Users to Access Real-Time Traffic News on Their Mobile Devices

SAN FRANCISCO, CA--(Marketwire - October 23, 2007) - Skyward Mobile, a leading developer of next-generation mobile applications, and Traffic.com, Inc., a NAVTEQ company (NYSE: NVT) and a leading provider of traffic solutions for consumers and businesses, today announced a new mobile application that delivers real-time traffic updates, including congestion, travel times, construction and other incidents on U.S. city roadways. In addition to a rich graphic interface, the application includes JamCast® compelling audio/video real-time traffic news reports. Traffic content provides nationwide coverage and distribution is possible over a wide variety of mobile devices.

The new Skyward Mobile-powered mobile application delivers traffic updates, based on Traffic.com-provided real-time content. Engagingly designed to provide robust, dynamic content with live 2D traffic maps and 3D city graphics, JamCast video clips, animation, and quick reference guides, the application helps users save time and avoid delays. The solution was created for maximum usability, and features an intuitive graphic interface, automatic information refresh, and a history mechanism that automatically maintains lists of recently viewed roads and JamCasts.

Skyward Mobile is creating mobile experiences that raise the level of consumer expectation for all mobile applications. By seamlessly and intuitively connecting users to unlimited information, content and services over virtually any mobile device, Skyward Mobile is revolutionizing the mobile industry and altering the economics of application development.

"We chose to work with Skyward Mobile to create our premium mobile application because of the strength and depth of their development capabilities," said Nick Hopkins, director of product management for NAVTEQ. "Skyward Mobile was able to deliver our real-time traffic information and video solutions in a rich, compelling mobile application quickly and easily, while ensuring that it will work seamlessly across all devices."

The premium downloadable subscription-based J2ME solution provides an intuitive, quick-to-respond, rich graphic interface for user selection of cities and roads. Real-time traffic conditions are delivered by text and graphics and by JamCast dynamically generated traffic news, with fully automated audio and video of live traffic conditions for roadways. The new mobile application also features Traffic.com's patented Jam Factor® roadway traffic measurements that allow commuters to easily understand the relative congestion level with a number on a scale from 1 to 10.

"We are delighted to work with Traffic.com to 'mobilize' this innovative real-time traffic service for the nation's commuters," said Jeremy De Bonet, founder and CEO of Skyward Mobile. "There is no question that traffic is a killer app for the mobile industry, and we are anticipating that this application will become widely adopted throughout the country."

About Skyward Mobile

Skyward Mobile is developing the next generation of mobile applications that provide consumers with the optimal mobile experience for accessing all digital content on virtually every device. Skyward Mobile leverages its breakthrough APX technology platform to create rich and vibrant experiences and provide seamless and intuitive access to content and services that fill every niche and need, delivered on virtually any mobile device. For more information, visit www.skywardmobile.com.

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