Contact Information: Contact: Shannon Magill Trainer Communications 925.271.8214 smagill@trainercomm.com
Trainer Communications Wins Two National Awards for Pro Bono Work on the Mt. Diablo Region YMCA Marketing and PR Campaign
Awards Recognize Trainer's Innovative and Creative Approach to Integrated Public Relations and Marketing Communications
| Source: Trainer Communications
PLEASANTON, CA--(Marketwire - November 16, 2009) - Trainer Communications, the premier
provider of integrated marketing and high-tech public relations services
that create global market leaders, today announced that the firm has won
two awards for its pro bono work for the Mt. Diablo Region YMCA capital
campaign to build and remodel three facilities in Contra Costa County: the
International Gold MarCom Award from the Association of Marketing and
Communications Professionals (AMCP) and an honorable mention from the PR
News Nonprofit PR Awards. In the past five years, Trainer has been
recognized with more than a dozen national awards for its excellence in
public relations, marketing, and video services.
About the MarCom Awards
The MarCom Awards is an international creative competition that recognizes
outstanding achievement by marketing and communication professionals. The
Gold Award is presented to applicants judged to exceed the high standards
of the industry norm. Of the almost 5,000 entries in this year's
competition, only 18 percent received Gold awards.
For the third time in three years, AMCP has awarded Trainer Communications the
industry's prestigious MarCom Gold Award for excellence in the
communications industry. This year the agency won for its innovative, fully
integrated communications and public relations plan to create community
awareness and raise $8.1 million to enable the Mt. Diablo Region YMCA to
expand and remodel its facilities. For this campaign, Trainer designed an
exclusive wine and food event to support fundraising efforts, created a
media strategy generating coverage in local publications, implemented a
social media plan, and designed promotional flyers for distribution in the
local school systems and at the YMCA facilities.
"We are pleased to be a recipient of the award-winning services this
talented team delivers and congratulate them on receiving national
recognition from their peers," said Michael Erwin, president, Mt. Diablo
Region YMCA. "Thanks to Trainer's generous donation of its services, we are
reaching the community effectively, which helps us reach our funding goals,
build the facilities we need to support the community, and accommodate the
sharp population growth taking place in Contra Costa County."
About the PR News Nonprofit Awards
Trainer Communications also
received an honorable mention from the PR News Nonprofit PR Awards program.
This awards program is dedicated to honoring the most talented and
innovative communicators, professionals and teams in the nonprofit PR
marketplace. From among hundreds of applicants, Trainer Communications was
selected as one of the top five in the Fundraising/Membership category.
Susan Thomas, president of Trainer Communications, attended the awards
luncheon, held in Washington, D.C., on November 3.
"We are proud to have been selected as a MarCom Gold winner and appreciate
the honorable mention from the Nonprofit PR Awards for our efforts with the
YMCA. These awards are a testament to the quality, creativity and
innovation we bring to our clients," said Thomas. "For the past five years,
we have offered our services to the Mt. Diablo Region YMCA on a pro bono
basis. The YMCA and the Trainer team of highly talented individuals share
the same core values of enriching the lives of all people in the community
through programs that strengthen the spirit, mind and body. We are honored
to be recognized for our work with such an outstanding organization."
About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and
high-tech public relations services. Specializing in technology, the agency
offers deep domain expertise across data infrastructure, information
security, optical and wireless communications, enterprise software,
networking, and consumer industries. Trainer represents emerging and
high-growth technology companies that lack the market recognition and
visibility needed to meet business objectives and is the only agency that
guarantees quantifiable results with its Metrics Matter™ methodology.
Established in 1995, Trainer has represented more than 200 companies
including
one-third that resulted in a positive liquidity event. Notable successes
include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, Oblix, Sygate,
Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide
coverage, the agency has received numerous awards, including the 2009 and
2008 MarCom Gold Award for Best Publicity Campaign, the 2009 Iron Sabre
Award for Best Agency to Work For, the 2009 National Videographer Award,
the 2008 Bulldog Award for PR Innovation of the Year, and the 2008 Iron
Sabre Certificate of Excellence for Product of the Year. For more
information, visit www.trainercomm.com.
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