SOURCE: Transit Television Network

September 20, 2006 06:00 ET

Transit TV Delivers Celebrity Innovators Series "Raza De Campeones" to Its Targeted Hispanic Audience

LOS ANGELES, CA -- (MARKET WIRE) -- September 20, 2006 -- Transit Television Network (Transit TV) is adding stellar-level Spanish language content to its programming schedule. The network just signed a deal with the award-winning "Raza de Campeones" television show to offer its young, Hispanic audience an impressive showcase of interviews with Latino celebrity role models -- including recognized athletes, entrepreneurs, musicians, politicians, producers, singers and social leaders.

The "Raza de Campeones" television show features interviews with big-name Hispanic personas like Gustavo Santa Olalla (an Argentinean musician who won an Oscar for the original soundtrack to "Brokeback Mountain"), Edward James Olmos (the Mexican actor, director and producer) and Jon Secada (a Cuban singer and composer). The show is popular because of the positive way that Hispanics are portrayed and because of the caliber of celebrities featured.

The segments will reach a captive, targeted audience via Transit TV screens installed on thousands of transit vehicles across the Transit TV network, reaching over 11 million people per week. The launch of this featured programming on Transit TV will also coincide with National Hispanic Heritage Month, El Día de la Raza, which runs from September 15, 2006 through October 15, 2006.

"The first time we heard about Transit TV, we immediately saw an incredible opportunity to share our short-documentary format of interviews with great citizens that have one thing in common: their Hispanic roots," says Juan Cabrera, Executive Producer for "Raza de Campeones." "The episodes are meaningful for everybody -- from kids to grandparents. All of them have a message of hope, hard work and commitment to the ideals of this great country." "Raza de Campeones" is currently airing in over 20 DMAs in cable and free TV.

"We are extremely pleased to add such high quality programming to our programming mix," said Gerry Noble, President and Chief Executive Officer of Transit TV.

About Transit TV

Transit TV generates 11 million weekly impressions through its network of 8750 television screens on nearly 4000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Transit TV is the largest broadcast network specifically targeting transit riders across North America. Transit TV enhances riders' journeys, provides transit agencies with an additional revenue source and enables advertisers to reach a previously untapped, young, vibrant audience.

Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B).

About "Raza de Campeones"

"Raza de Campeones" is a show produced by Picabu Productions, a Florida-based production company owned by Esther Lambert. "Raza de Campeones" is a unique program that spotlights the success and accomplishments of Hispanics in the US.

Contact Information

  • MEDIA CONTACTS:

    Robert Bridge
    Transit TV
    407-562-5300
    Email Contact

    Steph Jorgl
    Bender/Helper Impact for Transit TV
    310-473-4147
    Email Contact

    Tatiana Parker
    Picabú Productions
    954-771-8761
    Email Contact