SOURCE: Transpera

January 23, 2008 08:00 ET

Transpera and Break.com Team to Mobilize Online Videos

Leading Online Video Site Extends Its Video Content to Mobile Devices; Transpera Chosen by AlwaysOn as OnMedia Top 100 Winner

SANTA MONICA, CA--(Marketwire - January 23, 2008) - Transpera, the first company to provide a comprehensive platform for taking video content from the Web to the mobile phone, today announced a partnership with Break.com, the leading online entertainment channel for men. Break.com's professional and user-generated Internet video content is now available to anyone with a mobile phone powered by Transpera's platform and major network operators. Consumers can access the Break.com mobile Web service on the browser of their mobile phones at http://m.break.com, or by visiting Break.com.

By partnering with Transpera, Break.com is able to optimize its online video for mobile distribution and reach its consumers anytime, anywhere while generating new revenue streams. The service has the support of major carrier networks including AT&T, Sprint/Nextel and T-Mobile. In addition, compatibility with iPhone, Windows Mobile and the latest video-capable devices and compelling features that encourage sharing and social networking, the Break.com mobile Web service will allow users to customize their mobile video experience. The service also integrates Transpera's targeted advertising platform, creating another revenue channel for Break.com with Transpera's network of advertising partners.

"The mobile industry is exploding with new opportunities and Transpera provides a one-stop shop for creating and monetizing a mobile video service," said Keith Richman, chief operating officer at Break.com. "Transpera eliminates service complexities and creates an intuitive user interface to easily integrate the most compelling features and advertising options."

The Break.com mobile Web service powered by Transpera includes features that encourage a sense of community such as "Send-to-Mobile" and "Send to a Friend," as well as the ability to rank videos and mark favorites. Break will promote the service on their Web site to its more than 18 million viewers, giving them a new and easy way to share videos with their mobile friend.

"This agreement demonstrates the sea change in the mobile industry and showcases the opportunity for content providers to reach a greater audience via the consumers' most frequently used channel: the mobile device," said Frank Barbieri, founder, chairman and chief executive officer at Transpera. "The table is set for a massive evolution amongst next generation mobile video services that enable publishers to take advantage of the revenue opportunities mobile has created."

Transpera Recognized as Always On's OnMedia Top 100 Winner

Transpera was announced yesterday as an OnMedia Top 100 Winner for its comprehensive platform that instantly open up new revenue streams for content owners, carriers and advertisers. The company was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, IDG Ventures and First Round Capital Ventures. For more information, visit www.transpera.com.

About Break.com

Founded in 1998, Break.com is the Internet's leading cross-platform, digital entertainment network offering funny, original short-form free videos and pictures to millions of Internet users and mobile subscribers around the world. With more than eighteen million unique monthly browsers tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Quantacast, a leading Internet ranking service, currently ranks Break.com as the 67th largest domestic web property. For more information, please visit www.break.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

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