SOURCE: Travel Ad Network

August 25, 2008 11:24 ET

Travel Ad Network Lands IATA Travel Centre and Social Media Travel Start Up, tripwolf

NEW YORK, NY--(Marketwire - August 25, 2008) - Travel Ad Network (TAN), the leading vertical ad network in travel and the web's largest travel information source in total audience, today announced that the IATA Travel Centre (www.iatatravelcentre.com), an initiative to provide travelers with personalized passport, visa and health documentation advice for their international flight itineraries run by The International Air Transport Association, has joined TAN. The IATA Travel Centre attracts an international audience, but the majority of its traffic comes from the US and the UK.

In addition, TAN announced that tripwolf (www.tripwolf.com), the leading Web 2.0 travel guide for the discerning traveler, has joined the network. tripwolf combines editorial travel content from established travel guide brands with user generated content from globetrotters worldwide. tripwolf is international and has been launched in English-speaking and German-speaking markets. TAN will represent tripwolf for advertising inventory appearing in the US and Canada.

"IATA Travel Centre was created to reduce the number of passengers with insufficient or incorrect travel documents. Traditionally this information was provided by airlines and travel agents at time of booking, but as more people are booking online this is no longer the case," says Cree Lawson TAN's Founder & CEO. "It has become a very important destination site for people who want to be sure their travel documents are in order for hassle free travel.

"IATA Travel Centre is emblematic of the sites in the Travel Ad Network. They drill down very deeply into the travel subjects they cover and provide ideas, peer reviews, and essential information to assure the best possible travel experience. As a result visitors are engaged with content and advertising on these sites far longer than on OTA sites," continues Mr. Lawson.

"tripwolf benefits from the general trend towards individually planned trips. Consumers demand more personalized and genuine travel experiences, no longer just cheap flights and hotels," says Mr. Lawson. "tripwolf is the perfect tool for independent travelers, a 'one-stop shop' where users can design their own trip with tips from the tripwolf community and an emphasis on the experiences of their friends. On tripwolf, travelers are guaranteed to find secret and off-the-beaten-path spots that are generally hard to find on web. We are pleased to have them in our network."

"Travelers with unclear travel plans tend to visit an average of 22 travel sites and 70 percent end up asking friends or relatives for recommendations. On tripwolf, travelers see immediately which places their friends like," says Sebastian Heinzel, co-founder and CEO of tripwolf. "The Travel Ad Network is perfectly positioned to help advertisers monetize a fragmenting media marketplace where travelers are increasingly relying on the recommendations of people in their social graph for ideas on everything from airlines to hotels to itineraries."

The IATA Travel Centre is run by the International Air Transport Association as a trusted, centralized source for the latest international travel requirements. The IATA Travel Centre is the most accurate source available because it draws on a comprehensive database used by virtually every airline, and information gathered from over 1,000 official sources worldwide, such as immigration and police authorities. The site's user-friendly system is constantly updated, so when searched for destination-specific details, the information returned is both current and complete. For over 60 years, IATA has represented, led and served the airline industry. Its members comprise some 230 airlines representing 93 percent of scheduled international air traffic.

tripwolf (http://www.tripwolf.com) is a new social travel guide that combines professional editorial content with user-generated content from globetrotters worldwide. tripwolf GmbH, based in Vienna, Austria with offices in New York and Budapest, Hungary, set up in 2007 and is led by co-founders Sebastian Heinzel (CEO) and Alexander Trieb (COO). MairDumont (http://www.mairdumont.com), Europe's leading travel publisher based in Germany and American/Austrian web 2.0 incubator i5invest (http://www.i5invest.com) have invested in tripwolf. tripwolf.com has been launched in English-speaking and German-speaking markets, with more languages to follow. As of July 14, 2008 tripwolf had more than 7500 members and content on more than 200,000 destinations and points of interest, including and tens of thousands of travel photos and videos.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 24+million worldwide unique users through top tier website publishers, including BBC's Lonely Planet, Rand McNally and 200 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City with branch offices in the West, Midwest & Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.

*Source: comScore Media Metrix Key Measures. [E] Travel Ad Network reflects comScore's Exclusive Media Partners and measures unduplicated audiences of media entities with exclusive representation of the online media they represent.

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