SOURCE: Travel Ad Network

October 24, 2007 09:57 ET

Travel Ad Network Picks Up US Inventory for Britain's Popular WAYN.com (Where Are You Now?)

Biggest Provider of Travel Information in US Adds Reach

NEW YORK, NY--(Marketwire - October 24, 2007) - Travel Ad Network (TAN), the nation's leading vertical ad network in travel, today announced that it has become the exclusive ad rep for US-accessed inventory on UK-based WAYN.com (Where Are You Now?), the fastest growing travel and lifestyle social networking community website. WAYN membership has grown from 45,000 users in March 2005 to over 9 million today.

"WAYN is a travel community site that allows users to enter details of where they are and where they have travelled in the past. They can then contact one another to share information such as help each other find the best skiing in the French Alps, or the best bars in New York," says Cree Lawson, Founder and CEO of TAN. "Increasingly travelers want to hear from other travelers directly about their experiences and opinions. This is way WAYN has gained such great traction."

A Deloitte Consumer Product Group-sponsored study recently found that 62% of Internet users read product reviews written by other consumers.

"Ensuring our members receive targeted and relevant advertising is vital to the user experience. We are looking forward to working exclusively with the leading travel ad network to look after our US inventory which is increasing due to our very fast growing member base," says Jerome Touze, Co-Founder and Co-CEO of WAYN.com.

WAYN.com (Where Are You Now?) (www.WAYN.com) is the world's largest travel and lifestyle focused social networking community website in the world. The site operates in over 200 countries and membership has grown from 45,000 users in March 2005 to 9 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and share where they are going. Top services on WAYN.com include travel guide and trip planning tools, such as photo and video sharing; interaction tools such as email, SMS and instant messenger, and forums.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical and the biggest provider of travel information -- ahead of Yahoo Travel -- with 10.5 million monthly unique visitors. Its network portfolio includes nearly 50 websites, including Kayak, Lonely Planet, DK/Eyewitness, Rand McNally, Pilot Guides/GlobeTrekker.tv, BootsNAll.com, AreaGuides.net, SkyBus airlines, EuropeForVisitors.com, Rough Guides and many more. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, early-stage thought leaders visiting both travel planning an niche booking engine sites. Founded in 2003, the company is privately held and is headquartered in Tribeca, New York City with branch offices is the West, Midwest & Southeast.

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