SOURCE: Context Optional

November 24, 2008 08:30 ET

Travel Channel Kidnap! Application Now Top Six Game on Facebook and Number One Branded Application

SAN FRANCISCO, CA--(Marketwire - November 24, 2008) - Today, Context Optional Inc., a social marketing company, announced that the Travel Channel Kidnap! Application they created with Rapp, a global direct marketing agency, is the number one branded application on Facebook, ranks sixth in the gaming category and first in the travel category. The campaign allows users to "'nap" their friends and directs them to the Travel Channel Web site to retrieve clues and unlock improved kidnapping tools. It was designed to spread virally, encourage repeat use and successfully engage users around the Travel Channel brand.

Launched in August 2008, the Kidnap! campaign has built a hefty following of over 3,110,299 monthly active users. The application also claims title as:

--  The number one branded application on Facebook.
    
--  The number one travel application.
    
--  The twenty-fifth most popular application, overall.
    
--  More than 55 million "'naps" have been sent since the application's
    launch.
    
--  Approximately 100,000 new users are added daily through the invitation
    process with an adoption percentage 12 points higher than the Facebook
    average.
    
--  Approximately 60,000 daily clicks to TravelChannel.com.  More than
    140,000 daily return users.
    

Context Optional is regularly sought by agencies and big brands to provide measurable results across multiple social networks allowing clients to expand their online presence and increase consumer engagement.

"I am thrilled with the success of Travel Channel's Kidnap! campaign," says CEO and co-founder of Context Optional, Kevin Barenblat. "The success of the campaign is proof that we have developed a successful platform for optimizing the viral growth. We're excited to watch the ongoing progress of the application as it continues to grow."

About Context Optional

Context Optional is a social media company based in San Francisco. Context Optional is regularly sought by agencies and big brands to provide measurable results across multiple social networks allowing clients to expand their online presence and increase consumer engagement. Context Optional has deployed over 30 social marketing promotions for over 20 Fortune 500 companies. Some of the campaigns include, but are not limited to ABSOLUT, Bank of America, Digitas, Electronic Arts, Kellogg's, Microsoft, Ogilvy, OpenTable, Paramount, Samsung and Travel Channel. For more information, please visit www.contextoptional.com.

Contact Information

  • Media Contact:
    Erika Golden
    blast! PR for Context Optional
    919-833-9975 x 13
    Email Contact