SOURCE: Trek Bicycle

Trek Bicycle

October 23, 2009 16:48 ET

Trek Bicycle Earns People's Design Award

Smithsonian's Cooper-Hewitt, National Design Museum Hails the Trek Lime as the 2009 "People's Design Award" Winner

WATERLOO, WI--(Marketwire - October 23, 2009) - A bike designed for the people has been recognized by the people. After weeks of online voting the Trek Lime has been awarded the "People's Design Award" at the 10th annual National Design Awards, presented Thursday, October 22nd by Cooper-Hewitt, National Design Museum in Manhattan. The award was presented to Trek by culinary and television personality, Tyler Florence.

"It's an honor to be recognized by an institution like the Smithsonian's Cooper-Hewitt," said Trek Brand Manager Eric Bjorling. "There are a lot of people who put their heart and pride into the Lime project and this is validation of that dedication."

Introduced as the answer to the millions of American adults who do not ride a bike, the Trek Lime bike was the first to feature Shimano's revolutionary Coasting system. At the center of Lime's design is the reminder that riding a bike should be as enjoyable today as it was when you were a child. With its comfortable, upright riding position, automatic transmission, and pedal brakes, Lime is designed to ride the way we did as kids -- spontaneously, socially, and to experience the sheer joy of motion. Lime is the ideal bike for the casual rider who wants a fun, convenient and stylish way to run out for a cup of coffee or a breath of fresh air.

About Trek Bicycles:

Trek Bicycle Corporation is a global leader in the design and manufacture of bicycles and bicycling-related products and accessories. From Tour de France-winning road bikes to tricycles designed to introduce the next generation of riders to the possibilities of pedal-power, Trek has a bike for nearly every rider. More than a bike company, Trek is committed to breaking down the barriers that prevent people from using bicycles more often for daily transportation, recreation, and inspiration, believing that the bicycle can be a simple solution to many of the world's biggest problems, including obesity, traffic congestion, and climate change.

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