SOURCE: MarketLive

July 06, 2005 18:33 ET Has Got the 'Gear' for Tour de France

MarketLive® E-Commerce Platform Powers the New Online Store in Time for the Big Race

PETALUMA, CA -- (MARKET WIRE) -- July 6, 2005 -- MarketLive, Inc. (, the leading developer of e-commerce technology and services for Intelligent Selling® on the Web, today announced the launch of the new Trek Bicycle online store,

With millions of cyclists around the world now tracking the 2005 Tour de France, the staff at Trek expects a significant site traffic spike and the new store is prepared to handle the load. The online store, designed with Trek's extensive customer base of cycling enthusiasts in mind, is a cycling fan's dream.

The technology used to support this experience-driven outreach to its customer base is the MarketLive® E-Commerce Platform. The platform offers an industry-leading e-commerce solution including a merchandising system, customer loyalty tools, campaign management, real-time personalization, order management, and product administration -- and easy manageability for marketing staff without the need for IT technologists.

The new store uses the MarketLive E-Commerce Platform to deliver highly engaging online customer experiences to support the Trek retail channel. In addition to the shopping experience, online visitors can connect to extensive editorial coverage of the cycling world and read up on the events as they unfold. The Trek site takes the cycling experience one step further for customers by offering destination travel packages and daily inspiration to fuel the athlete in all. Adding to the fun, fans can purchase the cool gadgets -- the same time piece, athletic wear, bike shoes, and accessories -- one would need to train just like Lance. The Trek site uniquely extends a traditional retail experience offering many online opportunities to deepen its relationship with customers. While many cycling accessories can be purchased online, an even larger selection including Vapor Helmets, Incite Computers, Discovery Jerseys, and the new InterChange Pack Systems are only available at the local retail shops. Online visitors are also incented to visit local retailers to try out the latest demo bike equipment.

"We've teamed with MarketLive to launch our new store to provide an outstanding online customer experience," said Tonja Green, eCommerce Manager, Trek Bikes. "With MarketLive, our online marketing team can focus on our customers and the design of their online experience while leveraging the extensive capabilities of the MarketLive® E-Commerce solution."

"It is apparent in the design of the site that the Trek team has a deep understanding of its customers," said Ken Burke, CEO at MarketLive, Inc. "Trek has used the industry leading features of the MarketLive E-Commerce Platform to create an exceptional online customer experience that's sure to build customer loyalty and close ties to the Trek brand."

About MarketLive, Inc.:

MarketLive ( is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java™-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

Contact Information

  • Contacts:

    MarketLive, Inc:
    Lisa Duryea
    Email Contact