SOURCE: Tremor Media

Tremor Media

January 06, 2010 09:27 ET

Tremor Media Launches New Video Ad Products That Enhance Consumer Choice and Engagement

New In-Stream Ad Features Include: Sequencing, Data Feeds, Live Streaming, Creative Rotation, and Overlays

NEW YORK, NY--(Marketwire - January 6, 2010) - Tremor Media, the leading online video advertising network and provider of the Acudeo® video monetization platform to over 1,000 major video publishers, today announced a series of new products designed to enhance advertisers' ability to use online video to drive ad response, reach, and brand engagement.

"With our Acudeo technology tightly integrated within the player environment across all of the sites in our in-stream network, Tremor Media is able to continually introduce new and innovative ad formats that can be reliably delivered at scale. These new formats benefit the entire video value chain -- from advertisers to publishers to the end consumer -- by putting the viewer in control, enhancing engagement, and making video advertising more effective for brands," says Jason Glickman, CEO of Tremor Media.

Tremor Media's new in-stream ad products (which can be previewed at http://www.tremormedia.com) include six new ad formats and features for driving engagement and interaction:

--  Pre-Roll Plus Overlay:  Drives brand engagement and response by
    inviting the user to interact with a clickable overlay that appears over
    the publisher's content immediately following a standard pre-roll.
    
--  vChoice Select: Enhances brand engagement and ad relevance by allowing
    the user to choose which video ad they'd like to see before it's delivered.
    
--  vChoice Rotator: Provides advertisers with the ability to rotate
    multiple brand videos in a single creative unit. Advertisers with multiple
    video assets can present fewer options as thumbnails within the vChoice
    menu, and rotate the options each time an impression is served to the same
    user.
    
--  Data Feed:  Dynamically populates brand or location-specific data
    within the ad unit to drive relevance and response.  Data can be fed
    automatically into the unit, or via a user input such as zip code.
    
--  Sequencer: Ensures that the user is served a different creative for
    every sequential impression delivered. This feature can be used with any
    Tremor Media video ad product to drive exposure and engagement for multiple
    video creatives.
    
--  In-Stream Live:  Drives brand engagement by inviting the user to watch
    a live video feed within the unit.
    

"Advertisers want to move beyond pre-roll in online video to solutions that support interactivity and engagement. Tremor Media's new ad formats are a great example of the type of innovation that will allow our advertisers to combine the power of sight sound and motion with interactive functionality for richer engagement. We are pleased to be working with Tremor Media to leverage these formats to develop unique and customized solutions for our clients," says Adam Kasper, Senior Vice President, Director of Digital for Media Contacts.

In June of this year, Tremor Media launched vChoice, the user-driven in-stream ad format that allows for multi-video and website-like experiences delivered inside the player within a pre-roll ad. Last month, Tremor Media introduced Rx In-Stream, the first in-stream advertising solution created to address the unique needs of the pharmaceutical industry.

Tremor Media (http://www.tremormedia.com) Tremor Media, the leader in online video advertising, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 167.9 million uniques, reaching 84.7% of internet users. Tremor Media's innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media's Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry's most flexible and easy-to-use ad policy management tools and provides access to the industry's leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media's Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

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