SOURCE: TrenStar

August 03, 2006 13:10 ET

TrenStar Names Denise Garcia as Vice President, Global Marketing

DENVER, CO -- (MARKET WIRE) -- August 3, 2006 -- Mobile asset management specialist, TrenStar Inc., today announced the appointment of Denise K. Garcia as vice president of global marketing. Ms. Garcia, a seasoned executive brings more than 20 years of marketing and management experience to the company. As vice president of global marketing, Garcia is tasked with leading and developing the company's overall product and marketing strategy.

Ms. Garcia has held executive positions at Fortune 500 companies including EDS and Citibank, as well as at several start-ups in Colorado such as NewsGator and ProSavvy. Her extensive and varied background ranges from launching entire CRM divisions and developing customer loyalty programs to overseeing all aspects of marketing operations for high-growth companies.

"We are very pleased to have Denise join the management team at TrenStar," said Ed Flaherty, chief operating officer. "Her commitment to results-focused marketing leadership and proven expertise in product development strategy will provide great value as we grow our business in all segments around the globe."

Ms. Garcia will be located at TrenStar's headquarters in Denver, Colorado.

About TrenStar

TrenStar is the first company to offer mobile asset management. From the start in 2001, TrenStar's singular mission has been to, track and manage high-value containers for customers throughout asset-intensive industries. TrenStar offers one complete outsourced solution that combines RFID and other tracking technologies and management services which can be arranged on a per-use fee, so customers, and eventually entire industries, reduce operating expenses, improve customer service and manage assets and their contents effectively. TrenStar's clients include Scottish & Newcastle, Carlsberg UK, Coors Brewers Limited, Kraft, Firestone, Goodyear and most of the craft brewers in North America. Consistently ranked one of the top software developers in the Denver area and named a Deloitte Technology Fast 500 Rising Star in North America in 2004, TrenStar has offices in Denver, the United Kingdom, Australia and South Africa. TrenStar is privately held. The principal shareholders are Trencor Limited, The Carlyle Group and the Leede Companies. On the Net:

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