Trimax Corporation
OTC Bulletin Board : TMXO

Trimax Corporation

November 13, 2007 09:01 ET

Trimax and Cybersonics Sound Technologies Secure Advertising Contract from Sears Canada

TORONTO, ONTARIO--(Marketwire - Nov. 13, 2007) - Trimax Corporation (OTCBB:TMXO), providers of Broadband over PowerLine (BPL) communication technologies and customized web-based retail broadcast and digital signage networks, announced today that Cybersonics Sound Technologies has been contracted by a number of retailers, most notably Sears Canada and Ikea to produce custom advertising content and in-store service announcements for broadcast on Cybersonics Mall Radio Network.

Through its state-of-the-art VoicePro storecasting broadcast media and proprietary network management software, Cybersonics delivers real-time web-based control of music and scheduling of custom branded advertising, information and promotional messages, to clients coast-to-coast.

Collectively, in-store marketing ranked as the sixth largest advertising medium in the U.S. with $18.6 billion in spending in 2005. While over 70% of shoppers purchasing decisions are made in-store, only 5% of marketing dollars go to Point of Purchase, according to Point-Of-Purchase Advertising International (POPAI). Recent technological advances have brought down costs and provided retailers with verifiable ROI which has positioned in-store media with years of explosive growth.

Jim Addario, President of Cybersonics Sound stated, "For the first time, Cybersonics can synchronize custom messages for shoppers through both in-store broadcasting and digital signage. Having full-service content production control from concept development and copywriting to production in our digital studios with our talent bank of male and female professional broadcast announcers, we now have the pieces necessary to drive sales of our innovative proprietary digital signage and network management technology".

Cybersonics Sound Technologies has over a decade of expertise developing proprietary software and hardware communications technology for 'turn-key' web-based corporate broadcast networks. Founded in 1994, Cybersonics provides site-specific, customized, real-time content that enables marketers to brand, target and communicate more effectively with the public using fully integrated Point of Purchase and Multi-Media Marketing Systems. With over a decade of profitable business behind them, Cybersonics operates from its offices and digital studios in Mississauga, Ontario. Cybersonics works in partnership with its clients, from the design, manufacture and installation of systems through the creation, production, scheduling and distribution of media. Trimax recently acquired Cybersonics Broadcast Services proprietary technology through an asset purchase agreement.

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (The "Act"). In particular, when used in the preceding discussion, the words "pleased," "plan," "confident that," "believe," "expect," or "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, general acceptance of the company's products and technologies, competitive factors, the ability to successfully complete additional financings and other risks described in the company's SEC reports and filings.

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