December 15, 2009 09:00 ET

TrueCar December TrueTrends Report

Report Identifies Christmas Eve and New Years Eve as the Two Best Days to Buy a New Car; Consumers Can Strike Great Deals on a 2010 Toyota Tundra or 2009 Mazda6

SANTA MONICA, CA--(Marketwire - December 15, 2009) - TrueCar (, the authority on new car pricing, today released its monthly TrueTrends Report. The monthly report includes TrueCar's unique Price Flex Score, identifying new cars with the most negotiating room, as well as best deals by Total Incentives, Greatest Percentage below MSRP, Greatest Price Drops and Days in Inventory.

You can view a copy of the full report here:

This report's highlights include:

-- The most negotiable new cars include the 2009 Chrysler Aspen and the 2010 Mini Cooper

-- The 2009 Mazda6 has the best incentive offer this month -- $5,250 in total. In addition, it is averaging 290 days in inventory which could add up to more savings for consumers

-- The top 2010 brands with the biggest discounts are Ford, Lincoln, Chrysler, Mercury and
Volvo -- all selling 9% or more below MSRP

-- If there is a Saturn dealership in your area, VUE's and Auras are selling 20% or more off MSRP on the remaining stock

-- The two best remaining days to buy a car in 2009 are Christmas Eve (Dec. 24th) and New Years Eve (Dec. 31st)

"As we come to the end of the year, 2009 models are being pushed out the door at great prices to free up floor space for 2010 models," said Jesse Toprak, Vice President of Industry Trends at TrueCar. "In our report, we've identified these 2009 models that bargain hunters can strike deals on, provided your local dealer still has them in stock. We've also identified that Christmas Eve is the best day in the next 30 days to buy a new car, so if consumers want to surprise someone special with the gift of a new car, they should look to purchase on that day."

TrueCar Price Flex Score and the Greatest Discounts

TrueCar uses several methods to identify the best new car deals of the month. Not only does TrueCar track vehicles with the greatest discounts, but the TrueCar Price Flex Score measures how elastic the transaction price is for a particular model. For example, if you are planning to buy a vehicle with a low Price Flex Score, don't expect much of a discount from the TrueCar average price. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you are not careful!) the TrueCar average price. The report alerts consumers to the lowest and highest Price Flex Scores, providing an additional layer of information beyond just the average prices so consumers can get the best deals possible.

   2009 Most Flexible Vehicles               2010 Most Flexible Vehicles
Make         Model         Score           Make         Model        Score
Chrysler     Aspen         98              Mini         Cooper       98
Mini         Cooper        93              Chrysler     Aspen        97
GMC          Yukon         89              Audi         A5           92
Audi         A5            87              GMC          Yukon        91
Chrysler     Sebring       82              Toyota       Sequoia      89

Top 2009 Greatest Discounted Models    Top 2010 Greatest Discounted Models
                        Discount                                 Discount
Rank    Make Model    from Sticker     Rank  Make Model        from Sticker
1       Saturn Aura        24%         1     Ford Ranger            17%
2       Nissan Titan       24%         2     Jeep Grand Cherokee    15%
3       Dodge Ram 1500     24%         3     Jeep Commander         14%
4       Dodge Charger      22%         4     Ford Explorer          14%
5       Dodge Ram 2500     21%         5     Mercury Grand Marquis  13%

TrueTrends by TrueCar is based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay for vehicles. The report is based on data for more than 43% of all individual US retail transactions per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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