December 07, 2009 12:00 ET

TrueCar Identifies the Ten Best Days of the Year to Buy a New Car

Six of the Best Days Fall in December

SANTA MONICA, CA--(Marketwire - December 7, 2009) - There is good news for consumers looking to buy a new car before the end of the year.

TrueCar, Inc. (, the authority on new car pricing, announced today that they have identified the best days of the year for consumers to buy a new car. This data comes on the heels of the TrueCar announcement that Black Friday, the day after Thanksgiving, was the best day of the year to buy a new car.

In this report, TrueCar lists the ten days of the year that consumers can take advantage of the most discounts to save them the most money. Six of these top ten days fall in December and they are the 14th, 16th, 21st, 24th, 28th and 31st. The other four days fell on April 11th, July 31st and November 27th and 30th. The majority of these days are mid-week and mid-month, which opposes the conventional wisdom of waiting to buy a car on the weekend or at the end of the month to get the most savings.

TrueCar compiled this list based on the past several years of actual transaction data as well as current market prices and incentives.

       Date             Discount*
       December 24th          7.25%
       December 21st          7.13%
       December 31st          7.04%
       December 28th          6.90%
       December 14th          6.86%
       December 16th          6.74%

"Over the past four months, there have been great opportunities for consumers to buy a new car -- from Cash for Clunkers to Black Friday," said Jesse Toprak, VP of Trends and Insights at TrueCar. "Our hope is that this list will help the consumer who missed out on those opportunities, plan for a purchase when the time is right for them. If they are in the market now, December proves to be an excellent time for them to strike a deal."

TrueCar's reporting is based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay for vehicles. The report is based on data for more than 43% of all individual US retail transactions per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

NOTE: These are only average discounts for all new cars available designed to give a relative sense of overall market conditions. Some cars may have discounts up to 20% or more in December. Market prices and incentives change often. To find out today's discounts in your area for all new vehicles go to

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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