February 12, 2010 09:02 ET

TrueCar Makes President's Day an Even Better Time to Buy a New Car

Pricing Site Launches Optimized Mobile Web Presence; Announces List of Projected Best Deals for February 15, 2010

SANTA MONICA, CA--(Marketwire - February 12, 2010) -  Just in time for President's Day weekend and the blowout sales events that dealers roll out, it is now easier to secure a new car price from, the pricing authority on the Internet. And, according to the site, there are a lot of great deals to be had on that day, as well.

Imagine the power of being able to create a Pricing Report on the lot, in front of the car you want to buy. That is the essence of the new Mobile Web.

From selecting your vehicle -- color to options -- to giving you full access to the iconic Bell Curve and pricing explanations, it has never been easier to find out what others really paid for their car. Simply enter (or into your mobile browser, select the "get started" link, enter your zip code*, choose your make, model and trim level, add options, and request your report. You can show your pricing report to your salesman in a matter of seconds.

"Car buying and research have changed so much in the information age," said Scott Painter, CEO of "Twenty years ago, consumers simply decided what they wanted and drove to a dealership, where they either looked at the sticker or read a brochure. With TrueCar Mobile, consumers will be able to check on the best car deals while they are actually on the lot."

The launch of Mobile comes at just the right time for shoppers looking to take advantage of the deals offered by car dealers on President's Day.

According to the latest TrueTrends™ Report, February 15th is one of the best days in February to buy a new car, with a projected average discount of 6.25% off of the MSRP.

Among those great deals that will be available are a variety of vehicles for all tastes: trucks, compacts, SUVs, and sporty sedans.

"There are some fantastic deals out there for consumers this President's Day," added Jesse Toprak, Vice President of Industry Trends and Insights for "Popular cars like the Hyundai Sonata, Chevy Cobalt and Kia Forte are all showing expected discounts of better than 10%, as are the BMW 335 and Volvo C70."

Topping the list is the 2010 Nissan Titan, with a projected discount of 21%. In all, the top 10 vehicles on the list offer a possible discount in excess of 14%. The full list, available at, has 17 vehicles with potential discounts of 10% or higher, including great deals on premium brands like Volvo, Lincoln, Cadillac, and BMW.

Top 5 Discounted 2010 Models per Make for February 15, 2010**

Make/Model Trim % Below MSRP
(Projected for Feb 15th)
Nissan Titan 2WD King Cab SWB XE 21%
Mitsubishi Endeavor FWD 4dr LS 18%
Jeep Grand Cherokee RWD 4dr Laredo 18%
Dodge Dakota 2WD Ext Cab ST 17%
Hyundai Sonata 4dr Sedan I4 Man GLS 17%

The company has launched its mobile optimized version of the popular consumer website, which is available for all web-enabled mobile devices, including Apple iPhone and BlackBerry. Utilizing the same easy-to-follow interface as the new car pricing website, the mobile optimized version now puts the power of the pricing report into the hands of mobile users. bases all of its trends and forecast reports on actual transactional data, culled from 43% of all vehicle sales in the U.S. This data comes from a number of sources, including dealers, insurance and financing, giving the most thorough sample in the industry.

*Entering the zip code is necessary to show a price that includes local and regional discounts.

**Data provided by

About TrueCar
TrueCar ( is the authority in new car prices. TrueCar analyzes data from thousands of sources to show car buyers and car dealers how much people actually paid for a particular car in a specific local area. The innovative new car pricing service is offered online, free of charge at With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious -- using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

Contact Information