November 13, 2009 09:00 ET

TrueCar Monthly Consumer Price Report

This Year the Best Thanksgiving Leftovers Are Great New Car Deals -- Including the 2009 Dodge Charger and 2010 Ford F-150

SANTA MONICA, CA--(Marketwire - November 13, 2009) - TrueCar (, the authority on new car pricing, today released its monthly Consumer Price Report. The monthly report includes TrueCar's unique Price Flex Score, identifying new cars with the most negotiating room, as well as best deals by Total Incentives, Greatest Percentage below MSRP, Greatest Price Drops and Days in Inventory.

You can view a copy of the full report here:

This report's highlights include:

--  The most negotiable new cars include 2009 Audi Q5 and 2010 BMW 1-
--  The 2009 Jaguar XJ has best incentives offer this month -- $19,000 in
--  The top 2010 brands with the biggest discounts are Ford, Lincoln,
    Chrysler, Volvo and Mercedes-Benz
--  The best day to buy a car within the next 30 days is Black Friday,
    November 27th

"We are getting very close to the time of the season where consumers can get amazing deals on vehicles since dealerships usually sweeten their car prices around the holidays," said Jesse Toprak, Vice President of Industry Trends at TrueCar. "In our report, we've identified that Thanksgiving weekend can be a great time to take advantage of these deals."

TrueCar Price Flex Score and the Greatest Discounts

TrueCar uses several methods to identify the best new car deals of the month. Not only does TrueCar track vehicles with the greatest discounts, but the TrueCar Price Flex Score measures how elastic the transaction price is for a particular model. For example, if you are planning to buy a vehicle with a low Price Flex Score, don't expect much of a discount from the TrueCar average price. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you are not careful!) the TrueCar average price. The report alerts consumers to the lowest and highest Price Flex Scores, providing an additional layer of information beyond just the average prices so consumers can get the best deals possible.

    2009 Most Flexible Vehicles             2010 Most Flexible Vehicles

   Make        Model       Score           Make         Model       Score
   Audi        Q5            99            Audi         Q5            98
   BMW         1-Series      98            BMW          1-Series      94
   Lincoln     MKX           88            Lincoln      MKX           87
   Hyundai     Entourage     84            Hyundai      Entourage     85
   Pontiac     G8            84            Lincoln      Navigator     84

Top 2009 Greatest Discounted Models     Top 2010 Greatest Discounted Models

                          Discount                                 Discount
         2009 Make          from                 2010 Make           from
Rank     Model             Sticker       Rank    Model              Sticker
1        Dodge Charger       23%         1       Ford F-150           14%
2        Dodge Ram 1500      22%         2       Ford Edge            13%
3        Kia Optima          19%         3       Toyota Tundra 2WD    13%
4        Hyundai Elantra     17%         4       Toyota Yaris         11%
5        Jeep Liberty        17%         5       Chevrolet Malibu     11%

TrueCar's Consumer Price Report is based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay for vehicles. The report is based on data for more than 43% of all individual US retail transactions per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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