SOURCE: Truesport Alliances & Entertainment, Ltd.

February 12, 2010 08:00 ET

Truesport Alliances & Entertainment, Ltd. to Provide Logistics and Custom Equipment for First Strike Fights

MMA Company to Develop New Equipment for Idaho Event

LAS VEGAS, NV--(Marketwire - February 12, 2010) - Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) has manufactured a custom 24-foot hexagon cage, cat walk and custom cage graphics for the mixed martial arts (MMA) amateur event by First Strike Fights for its debut event, First Blood, on February 19th, 2010.

"Without the team at Truesport Alliances & Entertainment, Ltd. we wouldn't be able to have this event. Truesport Alliances & Entertainment, Ltd. provided First Strike Fights with the logistical layout, general concept and overall support as well as to manufacture the state's finest event cage," said Chris Hunt, partner of First Strike Fights.

"By providing the best in event equipment and consulting in event logistics, Truesport Alliances & Entertainment, Ltd. is a leading MMA provider. Events like those staged by First Strike Fights, showcase the core platform of Truesport Alliances & Entertainment, Ltd. and its quality manufacturing and staff," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

With the MMA culture quickly becoming a standard in sports excellence, Truesport Alliances & Entertainment, Ltd. offers a full complement of manufactured MMA training and event equipment as well as the TapouT Training Centers, an exclusive branded fitness facility.

Truesport Alliances & Entertainment, Ltd. has cultivated an unparalleled client base consisting of the top MMA brands, including TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand.

For more information about Truesport Alliances & Entertainment, Ltd., visit www.truesportltd.com.

About First Strike Fights:

First Strike Fights (FSF) is owned and operated by Tiger Lili, LLC. An Idaho LLC based in Meridian. With a strong focus on athlete safety and fan experience, FSF is committed to providing true MMA athletes a top rate venue to display their skills and an overwhelmingly positive experience to the fans. For more information on First Strike Fights including participation, sponsorships, upcoming events or general questions, contact us at Fights@FirstStrikeFights.com. Visit First Strike Fights, at www.FirstStrikeFights.com.

About Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances, Ltd. website at www.truesportltd.com.

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