SOURCE: Truesport Alliances & Entertainment, Ltd.

February 10, 2010 08:00 ET

Truesport Alliances & Entertainment, Ltd. to Integrate Into a New Market

Sanctioning in Wisconsin Opens New Opportunities for MMA Company

LAS VEGAS, NV--(Marketwire - February 10, 2010) - Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) will integrate business in Wisconsin, the 43th state to sanction mixed martial arts (MMA).

"As MMA becomes more widely accepted, Truesport Alliances & Entertainment, Ltd. will continue to support the MMA community by providing the highest quality equipment and event logistic staff. With the new bill signed in Wisconsin to sanction MMA activity, Truesport Alliances & Entertainment looks forward to integrating our company into a new market," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

Wisconsin is now the 43rd state to sanction MMA since the bill was first introduced in September 2009. Gov. Jim Doyle signed into law a bill to regulate the sport with the state's Department of Regulation and Licensing to govern the fights.

With the MMA culture quickly becoming a standard in sports excellence, Truesport Alliances & Entertainment, Ltd. offers a full complement of manufactured MMA training and event equipment as well as the TapouT Training Centers, an exclusive branded fitness facility.

Truesport Alliances & Entertainment, Ltd. has cultivated an unparalleled client base consisting of the top MMA brands, including TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand.

For more information about Truesport Alliances & Entertainment, Ltd., visit www.tapouttc.com.

About Truesport Alliances & Entertainment, Ltd.
Truesport Alliances & Entertainment, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances, Ltd. website at www.truesportltd.com.

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