SOURCE: Truesport Alliances, Ltd.

January 25, 2010 11:30 ET

Truesport Alliances, Ltd. Names Eddie Wenrick as Interim CEO

LAS VEGAS, NV--(Marketwire - January 25, 2010) - Truesport Alliances, Ltd. (OTCBB: SEWE) has named entertainment business executive to lead Truesport Alliances, Ltd., a mixed martial arts (MMA) company, as it continues its growth of the Company's exclusive international TapouT Training Center licenses and manufacturing of MMA equipment.

Truesport Alliances, Ltd.'s board of directors announced the appointment of Mr. Wenrick to serve as interim CEO of Truesport Alliances, Ltd. Mr. Wenrick will be engaged in early financing actions, support of partnering contracts and recruiting of additional management team members. Mr. Wenrick will serve as interim CEO for the next three months. Truesport Alliances, Ltd. is in negotiations to have a formal long-term contract in place with Mr. Wenrick prior to the expiration of the three month term.

Prior to joining Truesport Alliances, Ltd., Mr. Wenrick, a 30-year veteran of the music and entertainment industry, served as CEO and President of Hitlab.com and was responsible for the advancement of online talent and development of new entertainment based technology. Mr. Wenrick has also been instrumental in the coordination and operation of entertainment companies, theaters, concerts and talent management worldwide.

About Truesport Alliances, Ltd.

Truesport Alliances, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the Company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances, Ltd. website at www.truesportltd.com.

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