SOURCE: Truesport Alliances, Ltd.

January 19, 2010 18:50 ET

Truesport Alliances, Ltd. Opens TapouT Training Centers in Gatineau, Quebec and Boston, Massachusetts

MMA Fitness Facilities Continue Growth in East Coast Markets

LAS VEGAS, NV--(Marketwire - January 19, 2010) - Truesport Alliances, Ltd. (OTCBB: SEWE) is officially opening the doors of the new TapouT Training Center in Gatineau, Quebec and Boston, Massachusetts.

Truesport Alliances, Ltd. has cultivated an unparalleled client base consisting of the top MMA brands, including TapouT, the premier mixed martial arts apparel, gear and lifestyle brand. With the MMA culture quickly becoming a standard in sports excellence, TapouT Training Centers will offer a full complement of MMA training and classes open to the public.

The TapouT Training Centers will be the third and fourth stand alone fitness facilities of its kind to be built by the company, whose brand has become synonymous with the attitude and prominence of mixed martial arts. TapouT's distinctive, authentic logo graces everything from clothing, accessories, and gear, to nutrition products and a magazine, as it does within the training center.

Designed for everyone at all fitness levels, the TapouT Training Center is predominately a class based fitness facility with a full schedule that features a spectrum of MMA themed training. In addition to a broad spectrum of martial arts instruction, the majority of the cardio/fitness classes are non-contact.

Amateur and professional fighters will have the opportunity to train with TapouT Certified Instructors. Classes or private sessions will be available with some of the world's most decorated instructors. Additionally, the TapouT Training Center will offer children's classes available for all ages.

For more information about TapouT Training Center, visit www.tapouttc.com.

About Truesport Alliances, Ltd.

Truesport Alliances, Ltd. is the premiere logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances, Ltd. website at www.truesportltd.com.

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