SOURCE: Drinks Americas Holdings, Ltd.

October 31, 2006 06:30 ET

Trump Super Premium Is Now Being Distributed in New Jersey

New Jersey Distributor Allied Beverage Group Views the Product's Long Term Success to Be One of the Best Opportunities of 2006

WILTON, CT -- (MARKET WIRE) -- October 31, 2006 --Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") is proud to announce that Trump Super Premium Vodka has arrived in New Jersey with several thousand cases now being distributed to restaurants, bars, hotels, lounges and accounts across the state.

"The demand for Trump Super Premium Vodka has exceeded our most optimistic expectations," said Patrick Kenny, President & CEO of Drinks Americas Holdings. "Trump Super Premium Vodka has been the buzz fashion item with all the media talking about it. With the launch party at Trump Tower this past week, we believe the demand for Trump Super Premium Vodka will expand to markets coast to coast."

Earlier this month, Trump Vodka, in a red carpet ceremony that was worthy of the name "Trump," arrived with over 6,000 bottles at NYC's JFK airport direct from Holland. It was unloaded via men in black tie and white gloves and the product received a police escort, courtesy of the Port Authority Police Department, to Phoenix Beverages in Long Island City for the start of New York distribution.

Lou Demarino, Vice President of Marketing, Allied Beverage Group in New Jersey said, "We as a distributor get offered a tremendous amount of new products (over 1,000) every year. From the moment we heard about Trump Super Premium Vodka we definitely knew we had to represent the brand in New Jersey. With Drinks Americas' commitment to the brand, the unsurpassed quality of product and superb packaging, we were sold on the brand 100 percent. Allied Beverage Group is very proud to be affiliated with Trump Super Premium Vodka, and we are dedicated to its long term success."

Shipments of Trump Super Premium Vodka commenced last week. The brand is rolling out nationally and expected to be available across the country over the next two months in time for holiday sales.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award-winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

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