SOURCE: Trusted Opinion

October 26, 2007 11:00 ET

Trusted Opinion Announces 1.3 Million Series A Financing

Free Online Community Brings People and Their Network of Friends Together to Share Opinions and Receive Personalized Recommendations

PALO ALTO, CA--(Marketwire - October 26, 2007) - Trusted Opinion (www.trustedopinion.com) announced that it has raised $1.3 million in its first round of funding. TrustedOpinion.com drives consumer confidence by creating reliable, personalized recommendations based on the opinions of your network of friends.

Trusted Opinion recognizes that opinions of one's friends are more meaningful of those of a stranger. By weighing the opinions of people in one's social network highest, TrustedOpinion.com members experience higher quality and more relevant recommendations. The site is currently focused on movies and television series and will introduce new categories in the near future.

Proceeds from the funding will accelerate Trusted Opinion's impressive growth. Since the official launch of its beta site in February 2007, the company has developed a strong following -- with more than 350,000 registered members and over 3,000 new members added each day.

TrustedOpinion.com is different from other review sites by providing a personalized experience with tailored recommendations unique to the user. Unlike other sites that provide ratings based on the average opinion of everyone on a site, Trusted Opinion's patent-pending recommendation algorithm places greater value on the opinions of friends, and friends of friends, up to three degrees.

When members log into TrustedOpinion.com, they can access top-rated theatrical releases and DVDs ranked based on the opinions of their circle of friends. Personalized movie scores are displayed, along with a visually rich, 3-D "Ratings Radar™" that displays a member's circle of friends and their individual ratings for the film. The Ratings Radar™ is also used to explore friends' recent activity and discover and meet new people who share the same tastes.

About Trusted Opinion

Trusted Opinion is a privately funded company headquartered in Palo Alto, The community includes over 350,000 members from all over the world. The current opinion network is focused on movies with plans to expand across many other categories of recommendations in the near future.

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