SOURCE: Truston

May 01, 2008 07:30 ET

Truston Wins Award Recognizing Leading Start-Ups in California's Central Coast

Technology Vendor Selected as One of "10 Companies to Watch" in 2008 Awards Program

SANTA BARBARA, CA--(Marketwire - May 1, 2008) - Truston®, a provider of award-winning online services for identity theft protection, announced today that the Pacific Coast Business Times, the business journal for California's Central Coast, has named Truston as one of the 10 Companies to Watch, as part of its 2008 "101 One Hundred" annual awards.

This prestigious award recognizes the leading emerging growth companies from Ventura, Santa Barbara and San Luis Obispo counties. Truston was selected by the editorial team of the Pacific Coast Business Times which looked for the fastest growing and most innovative start-ups in the Central Coast area.

Truston's MyTruston® service is the only fully online identity theft recovery system. It is web-based software that can help millions of people easily recover from and prevent identity fraud by supporting virtually any type of ID theft. MyTruston walks consumers step-by-step through the entire prevention or recovery process -- dramatically reducing the time, financial cost, and emotional impact. And it can easily be embedded into a partner's own website on a private-label basis.

"Over the past seven years, many of our Companies to Watch have been at the forefront of entrepreneurship in the region," says Henry Dubroff, editor-in-chief and founder of the Pacific Coast Business Times. "We are delighted to include Truston in that distinguished group."

"The Pacific Coast Business Times recognition of Truston as one of the hottest start-ups in California's Central Coast further validates our innovative products and strategy of offering our services to large partners in the identity theft, direct marketing and financial services markets," said Tom Fragala, CEO and founder at Truston. "Superior technology and support for partners differentiates Truston from other companies in the identity theft protection market."

About Truston

Truston is dedicated to protecting people from identity theft and improving their credit without putting their personal information at risk. The company offers myTruston direct to consumers and has a private-label service for membership marketing companies, identity theft service providers, banks, and credit card companies. Truston product was awarded 4 stars from PC Magazine in 2007. Truston was named a 2008 Hot Company winner and awarded the 2008 Tomorrow's Technology Today Award by the Info Security Products Guide. Truston was also identified as an identity theft industry leader by Javelin Strategy & Research. Visit

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