SOURCE: Trycera Financial

Trycera Financial

January 15, 2010 13:35 ET

Trycera Financial Launches New Branded Prepaid Card Program With Innovative Nontraditional Payment Reporting Services

ANAHEIM, CA--(Marketwire - January 15, 2010) - Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and personal financial products and services, today announced that it has launched a new branded prepaid card program with innovative non-traditional payment reporting functionality.

In addition to the rollout of the branded prepaid card program, Trycera has commenced marketing, via the company website (www.trycera.com), a suite of financial services designed to help consumers improve their credit profile by reporting nontraditional and recurring payments to national credit reporting agencies. These payments include but are not limited to rent, household utilities, cable, phone, insurance, etc., and are categorized as 'nontraditional' or previously unreported payments. By reporting each payment, reporting agencies are able to better generate a risk score for consumers who have 'thin' credit or no credit at all.

Ray Smith, the President and CEO of Trycera, stated: "We look forward to our Company helping consumers actively manage their personal finances. The traditional credit system has excluded a significant number of consumers and as a result we are positioned to deliver much needed financial tools and services to those consumers. Our mission is to make every payment count by providing a branded financial tool that can facilitate payments, e-commerce and point of sale transactions, allow cardholders the benefits of a leading brand all while promoting awareness and education about personal finances."

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse suite of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies. For more information, please visit the Company's web site at www.trycera.com.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: with the exception of historical information, the statements set forth above include forward looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.

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