SOURCE: DC Brands International, Inc.

October 05, 2007 12:58 ET

Turn Left Energy Drink Receives Placement on "CSI: Crime Scene Investigation"

DENVER, CO--(Marketwire - October 5, 2007) - DC Brands International's (PINKSHEETS: DCBR) Turn Left Energy Drink made a cameo appearance in last night's episode of "CSI: Crime Scene Investigation" called "A La Cart." Turn Left posters can be seen in two distinct scenes that revolve around a go-cart racetrack, and, at one point, are shown prominently behind one of the main characters. "CSI" is one of the top-rated shows on primetime television and pulls in a huge national audience. This TV hit was coordinated through Captive Audience, a California-based company that specializes in product placement for television shows and movies.

To watch the episode online, please visit and go to "full episodes," "CSI" and click on "A La Cart."

"We continually work with Captive Audience in identifying the best opportunities to highlight our brands," said Aubrey Cornelius, Director of PR for DC Brands. "The product placement on 'CSI' was unbelievable and took up the majority of the screen. We look forward to a multitude of other placements in the future."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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