April 14, 2010 07:00 ET

Tuxedo Agency Launches in Montreal

MONTREAL, QUÉBEC--(Marketwire - April 14, 2010) -

Editors Note: There are four photos associated with this Press Release.

Born from an idea to create a complete and custom-made boutique marketing and creativesupport agency, Tuxedo opens it doors on April 19th, 2010 at 3414 Parc Avenue in Montreal. The idea for Tuxedo comes from Dominic Tremblay, former senior manager at L'Oreal and Ludwig Ciupka, fashion photographer, who wanted to develop a boutique style agency that would address the communication and marketing needs of business today. "We offer something unique, we are able to create and manage perfectly all aspects of a brand, from the creation of a concept or campaign to the expression of the brand in a virtual or physical world and remain a small and niche player," states Dominic Tremblay, Managing Director at Tuxedo. "We draw on a team of professionals who established themselves at the top of their fields, and we pass that experience on to our clients building strategies that address their needs to ensure they see measurable results.

"We are completely integrated in all areas so our clients only have to deal with one agency. We go from strategy to creation to post-production," says Ludwig, Director of Creative Resources at Tuxedo. "It is not just about coming up with the idea, it is about seeing it through to the end."

Although Tuxedo draws heavily from the beauty and fashion world, members of the team have held senior positions in their respective careers that allow them to understand the reality of business today.

"Coming from fashion and beauty means not only do we understand the importance of creativity and aesthetics, we also know how to meet bottom line goals, " says Simon Tooley, Creative Strategist at Tuxedo and former vice president of Michael Kors Canada. "Today, being successful in business means being able to identify key priorities and developing a strategy to meet and surpass them." As well as offering a complete branding strategy including web creation, custom publications and social network marketing, Tuxedo also believes that the environment a product is presented in is just as important.

"We know that the environment and the story it tells matters as much as the product, " says Laurent Guez, Director of Environmental Design. "My work here in Canada, in New York and in Europe has given me a depth of experience that allows me to create something new and exciting for each client and their brand."

Tuxedo counts among its clients: The Buonanotte Group, HaiVision, Dr. Yves Hebert, The Travel Network, Lamarche Importations and VICHY Canada, Vichy USA, Laroche Posay USA, Proprio Direct, AVRIL, Accords Restaurant, and the Farha Fondation.


Tuxedo is a boutique-marketing agency that offers integrated and customized marketing and creative services.
The unique concept is based on personalized service, strong strategic analysis, a complete and elegant design creative, clear and measurable results, and a skilled and experienced team of professionals who are on-line with the latest trends.

Tuxedo's goal is to create or reinvent the unique expression of a brand that not only takes advantage of the synergy of ideas, it allows the brand to take an active role in our society. This creation helps to define us all, distinguishes us, and encourages us to create a better world together.

Dominic Tremblay,
Managing Director

Recognized for his undeniable leadership qualities and expertise in international brand management, Dominic has lost count of the successful projects and product launches that he has orchestrated, most notably for L'Oréal Canada. He spent ten years as marketing director then general manager of their Luxury Products and Professional Products divisions. As someone who strives to stay on top of industry developments, Dominic has an innate aptitude for marketing, a flair for strategic planning and an exceptionally creative approach.

Simon Tooley,
Creative Strategist

With 25 years of experience as a senior executive in the fashion business including positions as VP Operations for Anne Klein Canada and VP of Michael Kors Canada, Simon is about creativity and ideas. By building strategies that help people follow their passion, he works with clients to grow and build their life's work or business to take it to where they want it to go. As part of the Tuxedo team, he helps people identify and define the target market, create or re-create a brand, establish key messages and deploy a strategy. Goals are attained organically and through truth and honest open communication.

Laurent Guez,
Director of Environmental Design

Trained as a designer, Laurent first made a name for himself working for various European design agencies. Heading the Guez Communication & Design agency in Montreal for ten years, he has built a solid reputation for designing commercial spaces. With a global and strategic approach to design, he specializes in conceiving activities, creating brand environments, and relating stories to consumers – all this to spark their interest with a totally different experience. Laurent's work has received national and international media acclaim, and has been featured in design guides.

Ludwig Ciupka,
Director of Creative Resources

A lively imagination, a gift for staying ahead of the times, the ability to innovate while working toward a specific goal… Ludwig is a rising star in the creative world, where he has already made his mark as an art director at several different agencies. Responsible for all aspects of fashion photography and design, he directs the creation of campaigns, starting with the concept and following through to post-production. Energy and know-how have become Ludwig's trademarks.


To find out more, please visit www.agencetuxedo.com.

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