SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

December 08, 2009 18:13 ET

Twitter Immersion Training for PR: Social Media Guru Reveals the Latest Tools and Techniques for Building Buzz and Brand Online

Bulldog Reporter's PR University Presents a New Webinar Tutorial Thursday, December 17, 2009

OAKLAND, CA--(Marketwire - December 8, 2009) - PR pros looking to supercharge their Twitter program to build brand and buzz online should attend this all new webinar from Bulldog Reporter's PR University titled: "Twitter Immersion Training for PR."

This exclusive PR University webinar takes place on Thursday, December 17, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring Twitter Guru:

John Earnhardt, Senior Manager, Global Media Operations, Cisco Systems

In just 90 minutes, this exclusive PR University webinar will show PR professionals how to use Twitter to find communities interested in their company or clients -- and outline how their team can contribute to the conversation around their product, brand or service to drive greater visibility, buzz and results online and off. Here's what they will learn:

--  Convincing Data: Why they need to be on Twitter now-and how to sell
    the idea to management and clients
--  Case Studies: Concrete examples they can take to their execs to show
    how Twitter can help build brand, reputation, stakeholder relationships
    and the bottom line
--  Key Definitions: What Twitter is-and isn't-plus how micro-blogging
--  How to create a Twitter Profile: Guidelines for creating a Twitter
    "handle" and setting up an effective profile
--  Building a Twitter Presence: Simple steps for building an "audience"
    and following others on Twitter
--  Writing Effective Tweets: Tips for driving buzz and results in 140
    characters or less
--  Essential Twitter Tools: Apps and add-ons that will make your
    experience of Twitter more useful and valuable-from TweetDeck and Twirl
    to other new widgets
--  Monitoring Essentials: How to track what's being said about a person,
    brand, company or products on Twitter and other social media
--  Twitter for Media Relations: How and when to pitch journalists using
    Twitter in 140 characters or less-plus how to use Twitter pitches to
    establish relationships with journalists
--  PR Faux Pas: The most common mistakes PR people make on Twitter-and how
    to avoid them
--  How to incorporate Twitter into traditional communications plans,
    programs and campaigns
--  Measurement and Metrics: How to measure Twitter effort's value and
    prove it to management
--  Crisis Tips: The role Twitter, Facebook and other social media play in
    communicating with stakeholders when bad news or events happen
--  How to participate in online conversations about products, services or
    companies without alienating or inflaming the blogosphere
--  What's Next: Video blogs, online social networks and other new media
    trends, technologies and tools PR must watch that will impact how blogs
    work (or want to be worked with)

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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