SOURCE: Six Apart

Six Apart

November 17, 2009 15:23 ET

TypePad Makes Blogging Easier and More Connected Than Ever With New Social Features and Free Microblogging

Provides Rich Media Microblogging for Sharing Interests

SAN FRANCISCO, CA--(Marketwire - November 17, 2009) - Six Apart, the world's leading blogging software and services company, today unveiled a free level of the TypePad blogging service, called TypePad Micro, that makes blogging easier than ever for people who want to share their interests with others. The announcement caps more than a year of major developments that have resulted in an easier, more social, and more connected TypePad network of 88 million bloggers and readers.

Simple, Social Blogging

A new form of blogging is emerging -- somewhere between the status updates of Facebook and Twitter and the full-length posts of classic blogs -- focused on being easy, fun, and connected. TypePad Micro is built for this growing form of blogging, making it easy for people to curate compelling content from the web -- be it text, photos, or videos -- and share it in real time with people on their blog and by automatically cross posting to Facebook and Twitter.

TypePad Micro members can reach beyond their existing networks by taking advantage of TypePad's social media optimization features to tap into TypePad's large community of bloggers and readers, and build new connections with people who share their interests.

TypePad Micro is also an easy and free way for readers and commenters of blogs to deepen their engagement by quickly capturing items of interest on their very own blog. Readers of TypePad blogs encounter no barriers to participating in conversations and can quickly log in to TypePad using credentials from other services such as Twitter, Facebook, MySpace, and any sites accepting OpenID sign in.

"We very much see this new form of blogging as a complement to, not a competitor of, services like Facebook and Twitter," said Chris Alden, Chairman and CEO of Six Apart. "Many bloggers have friends and followers on these great networks but often want to post more than 140 characters, or share photos and videos, with their own narrative and their own design."

TypePad Micro lowers the barriers to blogging for people who never would consider themselves bloggers. "I've never blogged before, but I wanted to share my experience designing and building a dry garden here in Northern California," said Kerry, whose new TypePad Micro blog, The Dry Garden (drygarden.typepad.com), shows her step-by-step approach to setting up a garden that requires little water. "My microblog was so easy to set up and maintain that I'm posting to it more frequently than I expected. I'm amazed how simple it is to produce posts that look like the pages of a high quality gardening book."

TypePad Micro members who find they need a more customized, fully featured web presence can easily upgrade to TypePad Pro, the professional blogging service that offers hundreds of beautiful designs, professional support, and helpful ways to attract traffic.

Anyone can quickly set up a free TypePad Micro blog by visiting www.typepad.com.

About TypePad

TypePad is Six Apart's premier hosted blogging service and social media platform. Launched in 2003, Six Apart powers millions of blogs and microblogs by individuals, professionals and small businesses, from published authors to designers, artists and entrepreneurs. Known for its beautiful designs and intuitive, easy-to-use interface, TypePad is preferred by the most influential voices on the social web. Members of the TypePad network include Star Trek and Heroes star Zachary Quinto (community.zacharyquinto.com), The LA Times, creative crafter Ali Edwards (http://aliedwards.com/), and Amazon (http://www.amazon.com/gp/daily). Learn more about TypePad at http://www.TypePad.com.

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad premier hosted blogging service, Vox, a free blogging service for friends and families, innovative advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to helping bloggers thrive in today's social media landscape. Six Apart also provides cloud-based services for building open source social applications on the TypePad Platform. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at http://www.sixapart.com/.

Contact Information

  • Six Apart media contact:

    Jane Anderson
    Email Contact
    650-440-0450