SOURCE: Purina Horse Feed

Purina Horse Feed

May 04, 2010 07:00 ET

UPDATE: Purina Announces "Live From Lexington" Contest

Two Grand-Prize Winners Will Receive a Chance to Report From the Games in Lexington, Kentucky

ST. LOUIS, MO--(Marketwire - May 4, 2010) -  Purina Mills, LLC is excited to announce the Purina® "Live from Lexington" Contest, an opportunity for horse lovers everywhere to showcase their reporting skills for a chance to attend and blog live from the upcoming Games at the Kentucky Horse Park in Lexington, Ky. The contest is sponsored by Purina Mills, LLC and co-sponsored by EquiSearch (www.EquiSearch.com) and Active Travel. Contestants can learn more about "Live from Lexington" and enter online at www.LiveFromLexington.com.

"Two grand prize winners of the contest will be our Purina correspondents and will report to our fans on the latest happenings at the Games via a blog set up by equisearch.com," said Brant Gilbert, marketing manager, Horse Business Group. "We know that Purina has some of the most loyal customers and horse enthusiasts in the industry, and we are excited to find the perfect duo to send to the competition and enjoy the festivities."

Contest entries can be submitted online at www.LiveFromLexington.com until May 31, 2010. To participate, entrants must fill out an online registration form and submit in 500 words or less why they should be a Live from Lexington correspondent. Entrants also have the option to submit a video in sixty seconds or less explaining why they want to be a Purina® Live from Lexington correspondent. Videos and essays will be judged based on the entrant's response, qualifications, writing skills, and talent.

Judges will select four entrants to compete in the semi-finals from June 14 to July 12, 2010. The semi-finalists will receive a Purina-branded Flip Mino™ video camera, a one-year subscription to the Equine Network publication of their choice and blog space online at www.LiveFromLexington.com. During the four week duration, each semi-finalist will report from their blog space on the horse industry and happenings in their area and around the world. Fans can vote once a day for their favorite blogger who puts their reporting skills to best use.

Two grand-prize winners, one for each half of the 16-day Games, will be selected from the four semi-finalists as Purina's Live from Lexington correspondent and will receive airfare to Lexington, Ky., and hotel accommodations courtesy of Active Travel. The two grand-prize winners also will receive funds to purchase tickets for nine days of competitive events, a laptop computer, $1,000 prepaid VISA® debit card, Purina® branded clothing and gear, one ton of Purina® horse feed, and blog space on www.LiveFromLexington.com to report live from the Games at the Kentucky Horse Park in Lexington.

"I have no doubt we will receive some very talented entries, and we are excited to narrow down the field and have other horse owners select the two grand-prize winners who will best represent us at the Games," added Gilbert. "We encourage everyone to log on to the website, participate through the contest period and read the blog during the Games. For two lucky people, this will be the ride of a lifetime!"

For complete rules and how to enter, visit www.LiveFromLexington.com.

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America's leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace. 

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