SOURCE: Webtrends

Webtrends

August 19, 2010 13:04 ET

UPDATE: Webtrends Optimize Adoption Soars as Customers Seek Usability, Expert Services & Better Results

Webtrends Optimize Now Used by Microsoft, Spirit Airlines, Domino's Pizza, Big Fish Games, Holland America Line and Others

PORTLAND, OR--(Marketwire - August 19, 2010) - Webtrends, a digital marketing optimization company, today announced that in the past six months, over 30 companies have implemented Webtrends Optimize to test, segment, target and personalize their online marketing content. The next-generation platform offers the industry's most intuitive interface and is supported by expert services, making sophisticated real-time site optimization simple.

Research Deems Optimize a Strong Performer
Less than 11 months from the introduction of Optimize, the recently published "The Forrester Wave™: Online Testing, Q3 2010" cites Webtrends as a Strong Performer and highlights the surge in adoption over the past year: "Webtrends continues to invest heavily in Widemile's testing solution, Optimize, culminating in significant client growth and the early 2010 release of a new user interface."(1)

The report also notes: "Webtrends is most suitable for firms that require an application to facilitate the design and execution of tests in a clean, guided interface and want robust testing techniques."

Since the product evaluation for this research, Webtrends introduced Optimize Profile Enhanced Targeting, now enabling customers to deliver a personalized web experience based on past behavior of visitors on their websites. Paired with expert services and an easy-to-use optimization platform, these advanced personalization capabilities take testing and targeting to the next level.

Big Names Turning to Webtrends Optimize
As evident from the number of customers implementing the Optimize platform, the solution makes sophisticated testing simple and allows non-technical marketers to efficiently test content, segment visitors and target those segments individually to deliver more relevant content. Clients recently turning to Optimize to drive greater return on their digital marketing investments include Microsoft, Spirit Airlines, Domino's Pizza, Big Fish Games, Holland America Line and others in the United States, as well as MoneySupermarket.com, Phones4U, Laterooms, RS Components and MF Global in Europe.

"We are thrilled the Optimize platform has seen significant growth and continues to accelerate. It is a testament to the forward thinking Webtrends has put into the development of this platform, and we are setting the standard for optimization solutions moving forward," noted Casey Carey, vice president of Product at Webtrends. "Marketers need partners that empower them to be adaptive, innovative and accountable in today's 'sense and respond' digital environment. Frankly, the established, first generation platforms are struggling to deliver on these needs and as a result, we continually enhance our offering to deliver capabilities that address these needs and drive even greater results for our customers."

Forrester clients can view the full Wave report at www.forrester.com.

(1) "The Forrester Wave™: Online Testing, Q3 2010" Forrester Research, Inc., August, 2010.

About Webtrends Inc.
 
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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