SOURCE: GCR Custom Research

May 29, 2007 10:00 ET

U.S.-Based GCR Custom Research Joins Forces With Asia-Based Hansa Research to Expand Scope of Market Research Services

PORTLAND, OR--(Marketwire - May 29, 2007) - GCR Custom Research, a leader in global market research and Hansa Research, one of the fastest growing market research organizations in India, today announced that they are joining forces to expand market and service offerings both in the U.S. and globally.

GCR Custom Research will benefit from an influx of capital to aid in the overall growth of the company and enable it to further expand its already international custom research base. GCR Custom Research provides research services to many of the world's most recognized names in the technology industry.

Hansa Research, part of the R K SWAMY + HANSA Group, among India's largest Marketing Communications and Services operations, began entry into the U.S. market last spring by opening a Chicago, IL service office. Hansa Research works with some of India's top consumer companies and is also the research agency for the Indian Readership Survey (IRS), the largest continuous media survey in the world which monitors demographics, media habits and product/brand usage in India.

This partnership allows the companies to enter new and emerging markets and provide clients with an expanded range of services and resources. "Our relationship with Hansa Research is an example of the commitment we have to continually evolve and grow in a progressive manner," said Bob Falcone, CEO of GCR Custom Research. "In addition, Hansa Research can provide their research best-practices and services to new clients and markets while we continue to provide excellent service to our current clients."

"Our focus is on continuous improvements in the quality and width of our service to our clients," said Ashok Das, Managing Director, Hansa Research. "This is what has helped us to grow rapidly. Our strategic partnership with GCR adds a new dimension to our service portfolio, even as we add depth and width of resources to enable GCR to do what they do even better."

About GCR Custom Research

GCR Custom Research is a full-service market research firm serving the technology sector for over 25 years. GCR's team of some of the best analytical minds in the business brings insight and solutions to the challenges facing companies in the fast-changing technology world, where staying ahead of the competition is essential. GCR uses qualitative and quantitative methodologies to deliver data-based answers to tough questions about markets, customers, competition, trends and opportunities. For more information, visit:

About Hansa Research

Hansa Research is the largest independent and perhaps the most innovative market research agency in India. Hansa is proud to have one of the best research and field networks in the country. With over 200 full-time employees, Hansa's full-service research offerings cover a range of sectors -- Banking & Financial Services, Media, Telecom, Infotech, Consumer Goods, Automobile and more. In 2006, Hansa conducted more than 600,000 interviews across more than 400 projects covering qualitative, quantitative and syndicated studies. For more information, visit: and

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