SOURCE: Winning Brands Corporation

January 11, 2008 11:48 ET

U.S. Debut for KIND™ Laundry Products

Naples, Florida Wins Role as U.S. Launch Point at Val-Test Distributor Buying Show

BARRIE, ON--(Marketwire - January 11, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD), (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its KIND™ Laundry Products will become available in the U.S. ahead of schedule.

Significant improvements to Winning Brands' production efficiency at the Grand Rapids, Michigan facility of Surefil LLC combined with a strong interest in Winning Brands' environmental product initiatives have enabled the Val-Test distributor buying group to approve KIND™ Laundry Products today for their earliest available New Products Showcase (www.val-test.com). This will take place at the Val-Test Annual Buying Show in Naples, Florida January 21-24, 2008. The Val-Test show brings together approved vendors and member distributors who supply thousands of independent retail stores across the United States. For the first time, the Val-Test buying show will also be co-sponsored and attended by the leading distributors of Pro Group, www.pro-group.com a buying organization with direct ties to the Pro Hardware family of stores across North America.

This development is significant because it provides accredited U.S. distributor buyers with quick access to Winning Brands' range of environmentally oriented laundry products to satisfy growing demand for alternatives to conventional products. Winning Brands' stated mission is to replace hazardous chemicals in widespread use with safer alternatives. This development will also build momentum for the April 2008 Canadian launch of KIND™ Laundry Products at the Green Living Show in Toronto http://toronto.greenlivingshow.ca/

Interest in Winning Brands' KIND™ Laundry Products range has been strong from the early days of KIND™ pre-launch presentations, but the ability to deliver a large volume of finished product with steep capacity growth according to demand will now enable market expansion. Winning Brands Snr. VP Lorne Kelly notes that consumers are ready too: "The U.S. consumer is more advanced than they are given credit for. They want environmental innovation now, not tomorrow. They are ready to reward brands that give them positive choices and top performance. Winning Brands is ready to meet their needs."

Winning Brands CEO, Eric Lehner, points out that with this strong interest in the company's products, there is much detailed work to perform: "We are not careless about explosive growth -- that can be short lived and followed by a downturn unless it's well managed. We prefer solid planning, sound business relationships, long-term vision and massive capacity; not just a lucky turn of events. Our style is to create conditions in which success is a natural outcome and is sustainable. Growth in shareholder market cap depends a great deal on attention to operational detail behind the scenes that builds real net worth. News releases don't build a $100 Million dollar company -- but real business developments do, like this one. We congratulate Val-Test and Pro Group for being first out of the gate in serving their members."

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:

    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, L4N 6T3

    News@WinningBrands.ca
    Office Direct (705) 737-4062