SOURCE: The Freedonia Group, Inc.

January 14, 2008 10:50 ET

US Demand for Home & Garden Pesticides to Reach $1.7 Billion in 2011

CLEVELAND, OH--(Marketwire - January 14, 2008) - US demand for home and garden pesticides (sometimes referred to as consumer pesticides) is projected to increase 4.8 percent per year to $1.7 billion in 2011. Gains will rebound from a difficult period, which was characterized by slow volume growth and price declines in the first years of the decade. Although most leading active ingredients have maintained their market presence for years, new product introductions -- featuring more convenient packaging, safety features, or different formulations, such as ready-to-use and superconcentrated versions -- will boost demand. These and other trends, including market share, demand and company profiles, are presented in "Home & Garden Pesticides," a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Insecticides are by far the largest product category in the home and garden pesticide market, accounting for almost 60 percent of overall demand in 2006. This is due in part to the large household category, but also because insecticides are the only category of pesticides widely used in both household and lawn and garden applications. Herbicides, the leading product category in lawn and garden applications, is expected to register somewhat slower growth due to continued reliance on established products. Fungicides and other products account for a relatively small share of overall demand, but are expected to register faster than average growth due to the increasing market presence of specialized repellents and the greater use of more sophisticated fungicide products to address lawn diseases.

Household applications, which account for a majority of overall demand, are projected to register faster growth than lawn and garden applications. Among the reasons for this faster growth is the resurgent insect repellent segment. Once thought more or less mature, the insect repellent segment has been re-energized by heightened awareness of West Nile virus and other insectborne pathogens.

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product and market forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

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