SOURCE: Winning Brands Corporation (WNBD)

January 02, 2008 13:19 ET

U.S. Investor Forums to Be Given First Hand Experience With Winning Colours

Innovative Sampling Program Takes the Guesswork Out of Winning Brands' Eco-Product Positioning

BARRIE, ON--(Marketwire - January 2, 2008) - E-Wire -- Winning Brands Corporation (PINKSHEETS: WNBD) ( reports the introduction of an innovative product sampling program for the benefit of U.S. investor forums. Effective January 2, 2008, the company will release sample packages of Winning Colours® Stain Remover to investor forum participants, rather than only to retailer prospects. The reason for introducing the investor forum sampling program specifically for U.S. participants is that U.S. retail distribution of Winning Colours® is still so new that many Americans do not yet have a store near them where Winning Colours® Stain Remover can be purchased easily for their due diligence purposes. In Canada, Winning Colours® has recently become available at most Home Depot stores nationally, as well as Canadian Tire, Home Hardware, and participating True Value outlets -- however, the bulk of the company's investor forum participants live in the United States. A similar investor forum sampling program is being designed for Germany for possible commencement later in 2008 following an evaluation of the program's initial operations in the USA. The timing would relate to possible test marketing of some of the company's products in Europe at that time. The company's shares trade in Frankfurt also with the trading symbol WMU.f.

Winning Brands' CEO Eric Lehner says that this move is indicative of the company's original way of doing things. "Firstly -- investors often have to waste a lot of their time and energy just trying to figure out if a company is legitimate -- especially a young OTC. By delivering an example of what we make into investment forum participants' hands, it demonstrates that we are underway operationally and saves them the trouble of sourcing product. Secondly, speculative investors are an elite group of 'possibilities thinkers.' By definition they are bright risk takers and willing to take initiatives. If a critical mass of investor forum participants determine through their own legitimate personal experiences and judgement that the product(s) made by Winning Brands are worth knowing about, then these participants will have their own resourceful ways of spreading the word to decision makers and contacts who can accelerate Winning Colours®' destiny," Lehner comments.

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