SOURCE: Unica Corporation

Unica Corporation

April 12, 2010 08:30 ET

Unica Enhances Interactive Marketing Capabilities With Latest Release of Unica Enterprise

Leading Marketing Software Solution Deepens Online Marketing and Social Media Marketing Capabilities

WALTHAM, MA--(Marketwire - April 12, 2010) -  Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced the latest version of the Unica Enterprise suite. With this release, Unica continues its focus on enabling the shift to interactive marketing by providing marketers with a comprehensive software suite that allows them to effectively engage and develop a cross-channel dialog driven by their awareness of the individual's past as well current behavior.

The new release features capabilities that help marketers both improve social media marketing and integrate social media efforts into a cross-channel marketing program. Specifically, Unica enables marketers to increase awareness of their customers' and prospects' social media involvement and extend marketing messages into social media channels.

"We consider social media an increasingly important component of our marketing mix, as is true of so many marketers these days," said Rick Reich, senior manager, Social Media & Technologies, Citrix. "Unica's efforts to help marketers improve their social media marketing efforts are well invested. The ability to measure ROI from social media through our web analytics solution, Unica NetInsight, is critical to our success, and we are interested to see Unica's other new capabilities with regard to social media marketing."

"With more than four in five online Americans using social technologies each month, social media marketing is no longer just a blip on the radar -- it's a vital part of many marketers' interactive efforts," according to the independent research report "Three Steps to Measuring Social Media Marketing," Forrester Research, Inc., October, 2009.

Key features and benefits of the release empower marketers to:

  • More effectively monitor social media activities by integrating data from social media websites into Unica's next-generation web analytics solution, Unica NetInsight, for more insightful reporting and analysis of online trends and behavior.

  • Enable "social sharing" of marketing messages, such as those displayed on websites by Unica's real-time personalization product, Unica Interact, or sent via email with Unica's email marketing solution, Unica eMessage. These messages can be configured to allow recipients to easily post the message contents to their Facebook page, Twitter, or other social media sites.

  • Increase email marketing effectiveness by incorporating landing pages, microsites, surveys, and other data capture forms into email marketing campaigns.

  • More easily integrate Unica Interact with websites using page tags, eliminating the need for API programming and creating a complete, end-to-end web personalization solution.

  • Define, modify, and re-use Unica Detect's event detection logic with a groundbreaking new graphical user interface that makes it easier than ever to implement event-based marketing.

"Social media marketing is an increasingly important aspect of any company's marketing strategy," said Elana Anderson, vice president of products, Unica. "But much of online marketing, including 'social,' is too often siloed and unconnected to the rest of a marketing organization's strategy. Instead, online and social media marketing should be part of a cross-channel, interactive marketing approach. With our latest release, Unica helps marketers accomplish this."

All of Unica's product offerings will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit www.mis2010.com/.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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