SOURCE: Unica Corporation

Unica Corporation

March 29, 2010 08:30 ET

Unica's Annual Conference Features the Latest in Marketing Innovations From the World's Leading Marketers

Unica's Marketing Innovation Summit Showcases Marketing's Best and Brightest -- From Experts to Technologies to Business Cases and More

WALTHAM, MA--(Marketwire - March 29, 2010) -  Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced the agenda for its user conference, the Marketing Innovation Summit (MIS). This year's MIS is May 16-19 at the JW Marriott Grande Lakes in Orlando. Unica's annual user conference is one of the largest gatherings of marketing experts from around the world.

MIS will feature keynotes on the latest online and interactive marketing advancements and strategies. Additional presentations will be made by senior Unica executives and noted marketing and web analytics experts such as Shar VanBoskirk, vice president and principal analyst, Forrester, Eric Peterson and John Lovett, senior partners, Web Analytics Demystified, and Gary Angel, president, Semphonic, among other industry authorities.

MIS will also feature nearly eighty sessions presented by leading marketers from some of the world's most innovative organizations, including Best Buy, Citrix, IBM, InterContinental Hotels Group (IHG), Liberty Mutual, O2, PetSmart, and Telefonica, among many others. Session tracks will focus on many specific topics including: Online Marketing, Marketing Services, Relationship Marketing, Marketing and Web Analytics, Marketing Executive, and IT Professional.

Additional conference highlights include 1:1 product demonstrations and training, hands-on functional and technical presentations, and the ultra-competitive, often-imitated, never-duplicated Marketing Success Award (MSA) presentations. The Unica Marketing Success Award recognizes customers that have achieved significant business and marketing performance improvements.

"The past year has seen significant change and tremendous advancements made across all facets of marketing -- from email to web analytics to social to mobile to search to marketing technology's move to the cloud," said Paul McNulty, CMO, Unica. "MIS truly is marketing's epicenter in which these and other hot-button topics will be addressed and highlighted."

For additional information on this year's Marketing Innovation Summit, please visit

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information