SOURCE: Unicast

Unicast

November 02, 2009 08:04 ET

Unicast Sponsors ad:tech New York and Hosts Workshop on Video Advertising

Industry Leaders Come Together to Discuss the Shift Towards a Single Solution to Manage Video-Based Advertising

AUSTIN, TX--(Marketwire - November 2, 2009) - Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its upcoming workshop, 'It's All Digital, So Now What?,' at ad:tech New York on November 5th. Moderated by Bryan Hjelm, VP of Marketing at Unicast, this panel features Dan Berra, Unicast's VP of Business Intelligence, leaders from OMD and Operative as well as an industry expert from Baruch College. Together, these professionals will discuss the future of ad operations and digital video content.

"As consumer habits and viewing expectations become more sophisticated we're being pushed into a merged space of digital advertising," explains Bryan Hjelm, VP of Marketing, Unicast. "Unicast recognizes this rapidly changing market in video advertising and we're proactively broaching the topic with industry leaders to prepare, and embrace this shift. Our future in advertising relies on being a leader in the space and guiding marketing and advertising segments to the best of breed technologies and implementations available to them."

As we move fully into the era of digital television marketers and agencies are approaching a needed shift towards a truly unified solution to manage their video-based advertising campaigns. This convergence of the planning, operations and reporting functions for video across traditional and online disciplines is needed, but will it be embraced? This session brings together experts in marketing, technology and advertising to discuss the future of advertising operations and how digital video content will drive the advertising industry to challenge legacy perceptions, workflows and staffing models.

In this presentation, the panelists will review:

--  Current trends in online video advertising
--  The future of video advertising for marketers, technologists and
    agency executives
--  The impending shift to one integrated and cohesive platform for
    advertising content
--  Consumer expectations and trend data to support this impending shift
    

Who:
Panelists:
Dan Berra, VP, Business Intelligence, Unicast
Amy Stettler, Global Media Director, OMD
Amy Auerbach, Media and Marketing Consultant, Professor Online Media,
Baruch College
Mike Leo, CEO and President, Operative

Moderator:
Bryan Hjelm, VP of Marketing, Unicast

When:
Thursday, November 05, 2009
11:00am ET

Where:
ad:tech New York
Jacob K. Javits Center New York
655 West 34th Street
New York, New York 10001
http://www.ad-tech.com/ny/session_detail.asp?refad=1&session=1169

Attendees are invited to drop off their business card on the way in to be in with a chance to win a Flip video MinioHD camera.

About Unicast

Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies -- a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media. For more information visit www.unicast.com

About DG FastChannel

DG FastChannel (NASDAQ: DGIT) provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company providing state-of-the-art rich media solutions for publishers, agencies and advertisers. Integrating creative support with campaign management and detailed analytics.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company's workflow toolsets. The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations. For more information visit www.dgfastchannel.com.

Contact Information

  • Media Contact
    Jennifer Olson
    Atomic PR, Los Angeles
    P: 310-689-7580
    E: Email Contact

    Unicast Contact
    Bryan Hjelm
    VP of Marketing
    Unicast
    P: 512-469-5900