SOURCE: Goodnight Moon

picture of a unique children's clothing store

January 05, 2010 08:29 ET

Unique Children's Clothing Store Goodnight Moon Finds Specialized Niches, National Market

Minnesota-Based Company Goodnight Moon Continues Growth Through Online Presence

MINNEAPOLIS, MN--(Marketwire - January 5, 2010) - Unique children's clothing boutique Goodnight Moon is growing its business by becoming more specialized, while reaching a broader market.

Goodnight Moon is a unique children's clothing boutique based in Minneapolis, Minn. Its retail store at 5051 France Avenue has been a perennial favorite with customers from throughout the Twin Cities since it was founded in 1999. Since then, Goodnight Moon has established a regional reputation for its beautiful displays, personal service, and its selection of exclusive brands -- which include Kissy Kissy, Ciao Marco, Trumpette, Catimini, Petit Bateau, Isabelle Garreton and Sophie the Giraffe.

In addition to offering hard-to-find brands, Goodnight Moon sells a range of personalized gifts for children including custom-monogrammed sweaters, caps, pillows, and other embroidered baby clothes. The boutique also carries a variety of children's gifts, including unique items for a newborn layette, as well as children's books, toys, and baby shower gifts. Goodnight Moon has also become a favorite Twin Cities source for occasion clothing such as First Communion dresses, flower girl dresses, and holiday outfits.

Goodnight Moon has found its niche in a crowded market by focusing on several specialized categories -- such as special occasion dresses, preemie clothes, and newborn layettes -- and by offering top-quality, unique gifts and clothing for each of those categories.

Now, Goodnight Moon is bringing its successful business model to a larger audience. The small retailer has begun to expand its website to make it easier for customers to browse by gender, age group, clothing designer, or item category. Already the company is finding that it's reaching a national audience and expanding its presence in the online market for unique children's clothing.

To learn more about Goodnight Moon, or to request an interview, please contact Deborah Damian at, or visit the store online at

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