SOURCE: United Country Real Estate

October 27, 2009 15:35 ET

United Country Real Estate Takes the Search Out of Online Real Estate Searches

New Specialty Property Web Sites Make Finding the Perfect Property Easier

KANSAS CITY, MO--(Marketwire - October 27, 2009) - For the majority of buyers today, the search for real estate begins online, so the ability to find the right properties with ease and speed is essential. United Country Real Estate has launched a series of specialty marketing web sites that make online property searches less about the search and more about discovery.

While most real estate web sites allow users to search for a specific area and basic details about the type of property they are seeking, few offer the ability to find specific niche properties through a site dedicated solely to that property type. To complement the company's award winning web site,, 20 new property-specific sites have been launched to further assist buyers in finding their dream properties more easily.

"In addition to our main web site,, customers now have access to our new specialty property sites, which are designed to take the guesswork out of online searches for those visitors who are looking for a specific type of property," said David Dickey, chief operations and technology officer for United Country Real Estate.

"If a buyer is specifically looking for a hunting property, they can now visit our hunting property specialty sites ( or and find the United Country listings across the country that are classified in that niche category. Buyers today want the ability to search a large inventory of properties that meet criteria other than location, price and number of bedrooms. They want to search on a lifestyle attribute that is important to them and we are filling this unmet client requirement."

United Country's portfolio of specialty sites includes individual national and state web sites for historic properties, coastal and waterfront properties, luxury properties, hunting properties, and golf properties -- just to name a few. All 20 specialty sites can also be accessed from the main United Country web site, and additional specialty sites will be added in the months to come.

"For nearly 85 years United Country's fundamental mission has been uniting buyers and sellers. Every new tool and initiative we introduce is centered on that mission, starting in 1928 with the launch of our national catalog, which has remained in continuous publication ever since. Building from that publication, in 2007 we launched our specialty 'magalogs' focused on niche property categories -- Mountain, Coastal and Waterfront, Premier Properties and American Treasures. The popularity of these specialty publications set the stage for the launch of the new specialty property web sites," said Mike Duffy, president of United Country Real Estate.

To view a full list of United Country's new specialty marketing web sites, visit,

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional real estate and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 650 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,000 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million, an extensive, current buyer database and national advertising of properties to more than 90 million potential buyer prospects a week. United Country has been recognized by Dun and Bradstreet's as the top U.S. real estate franchise, the Wall Street Journal as "top 1 percent of all global franchise systems" and Entrepreneur Magazine's Franchise 500® as a top 100 global franchise.

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