SOURCE: Omniture

November 05, 2008 09:52 ET

United Way of America Selects Omniture to Enhance Audience Engagement

The Nation's Largest Non-Profit Organization Uses Omniture SiteCatalyst to Help "Advance the Common Good" Through Its New LIVE UNITED Web Site

OREM, UT--(Marketwire - November 5, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that United Way of America has selected Omniture SiteCatalyst® Web analytics to accurately measure visitor engagement and activity for its newly launched Web site ( As one of the nation's oldest and most respected non-profit organizations -- with nearly 1,300 local United Ways across the country -- United Way of America will use SiteCatalyst to help ensure its Web site effectively communicates the organization's mission and message in order to drive donations, advocacy and volunteer activity.

United Way launched the LIVE UNITED Web site to support the new campaign -- "LIVE UNITED: Give. Advocate. Volunteer." -- and to support its new brand positioning of "Advancing the Common Good." With Omniture, the organization is seeking to increase audience interaction and engagement with the United Way brand and to increase site traffic.

"The better we understand how our brand connects with and engages visitors, the more effective we can be in mobilizing communities to join us in this movement," said Melvin Young, vice president, marketing and brand strategy, United Way of America. "Additionally, as an organization, making sure we are spending each marketing dollar effectively and appropriately is critical. With Omniture, we can prove the performance and effectiveness of our online marketing spend -- allowing us to better maximize our resources."

"Non-profit organizations like United Way rely heavily on their Web sites to not only generate financial support, but to also communicate their causes effectively," said Chris Harrington, president of worldwide sales and client services at Omniture. "Because Omniture measures how visitors react to site content and structure in real time -- these organizations have the ability to make more immediate decisions on how to best attain their charitable goals."

About United Way

United Way is a global network, including nearly 1,300 local organizations in the U.S. that advance the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED™ is a call to action for everyone to become part of the change. For more information about United Way, please visit:

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, current uncertainty in global economic conditions, including conditions in the credit market that could affect consumer confidence and our customers' ability to purchase our products and services, which could negatively impact the demand for our services and other related matters and could result in changes in customers' subscription and renewal patterns, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business, operations and financial results as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, including the potential for increased pressure on the pricing of our products and services in light of the recent economic crisis, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Andrew Watson
    (801) 932-7386
    Email Contact

    United Way Press Contact
    Sally Fabens
    (703) 836-7112 x401
    Email Contact