SOURCE: LetsTalk

October 15, 2007 10:00 ET

Unleash Your Inner D.J. With ToneMine From LetsTalk

New Site Allows Users to Mix, Mash, Trade and Download Personalized Ringtones

SAN FRANCISCO, CA--(Marketwire - October 15, 2007) - LetsTalk, the leading online retailer of cell phones, wireless devices and service plans, today announced the availability of ToneMine™, an interactive ringtone service that allows members to create unique ringtones that they can download and instantly share with anyone. Starting today, consumers can sign up for the free service on ToneMine at www.tonemine.com and start channeling their inner mix master.

Members can scratch, mix, and overlay a montage of sounds to record their own party-starting ringtones. ToneMine ringtones can be created in genres ranging from hip hop and jazz to indy rock and metal. The ToneMine mixer is designed to be easy to use -- so that anyone can compose a great sounding ringtone while more advanced spinners can also pack in some backbeats, and even upload their own sounds to throw into the mix.

After laying down a track, members can share it with friends or publish it to the ToneMine community, where member votes will determine the next superstar ringtone DJ.

"Mobile phones are highly personal devices but until now, consumers have had little opportunity to create their own unique tones," said Delly Tamer, founder and CEO of LetsTalk. "We built ToneMine to give anyone -- whether they're tone deaf or a musical genius -- the chance to build their own musical mash-ups and share them with as many people as they wish. It's a fun, simple and free way to take personalization on mobile phones to a whole new level."

Using ToneMine, members will be able to:

--  Compose and save their own mobile phone ringtones
--  Share their tones with family and friends -- or anyone in the world
    and invite them
--  Have their own profile page, featuring their favorite ringtone
    compositions
--  Promote their tones to the entire community
--  Upload and promote new ringtones to compete for prizes
--  Participate in special insider events, upgrade to premium account for
    incremental ringtone storage space
    

About LetsTalk

LetsTalk (www.letstalk.com) is a leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk was founded July 1999, and is based in San Francisco.

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