SOURCE: UnsubCentral

UnsubCentral

April 29, 2010 08:00 ET

UnsubCentral Introduces First Solution That Empowers Consumers to Control Their Own Online Advertising Experience

PreferenceCentral Provides Consumers With Choice Over Which Content They Prefer to Engage With Across the Web at the Brand, Network and Publisher Level

AUSTIN, TX--(Marketwire - April 29, 2010) -  UnsubCentral, the leading compliance technology company, today introduced an industry breakthrough in consumer preference management for interest-based online advertising called PreferenceCentral. PreferenceCentral is a consumer online advertising compliance solution that empowers individuals to set marketing preferences while providing brand advertisers and ad networks with ensured compliance with the behavioral targeting principles of the Federal Trade Commission (FTC). PreferenceCentral is the first product of its kind to enable consumers to grant permissions to specific merchants across various media channels and prescribe how they want to be treated on the Web. 

PreferenceCentral was built in response to a growing demand for more user control over digital targeting and marketing. The product's user-friendly interface enables consumers to easily manage and control their multi-channel marketing experience. PreferenceCentral also enables brand advertisers to provide more transparency to consumers regarding the use of data in online marketing.

PreferenceCentral's consumer interface will aggregate brand preference centers and allow consumers to customize their ad experience by selecting product categories and brands with which they have an affinity, as well as block advertisements from brands and categories they are not interested in. Consumers' preferences are upheld anywhere they go online and can be customized at any time, changing as consumers' interests and needs evolve.

PreferenceCentral's technology will enable consumers to see a clickable "AdChoices" logo, which is the industry icon endorsed by the IAB in regard to behavioral targeting. All behavioral advertisements across the Web must display the "AdChoice" icon to provide transparency to users. Consumers can click on this logo to learn more about the advertisement and easily manage their preferences for these types of advertisements. 

For brands and marketers, the self-selected data from PreferenceCentral will make online advertising more efficient and effective by reducing wasted ad impressions and increasing the likelihood of generating a favorable response from online display advertising campaigns. PreferenceCentral offers brands a turn-key, easy to deploy Preference Center Solution to help manage consumer choices and frequency capping of media such as email newsletters, alerts, online ads, and mobile. 

"We built PreferenceCentral to provide consumers the power to control their personal Web experience," said UnsubCentral president Todd Boullion. "PreferenceCentral provides a Web 4.0 experience focused on the consumer, while providing brands, networks and publishers technology to make an industry-wide implementation of a consumer-friendly solution possible. We used our unique technology coupled with business intelligence to develop an industry-wide solution that can manage consumer preference across networks and devices. We are pleased to be the first in the industry to provide a solution that enables consumers to have meaningful control over their choices."

To learn more about PreferenceCentral, visit: www.PreferenceCentral.com.

About UnsubCentral
UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks and email service providers. For more information, visit: www.unsubcentral.com.

Contact Information

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    Carla Vicens
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    (919) 833-9975 x10
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