SOURCE: UnsubCentral

October 23, 2007 09:00 ET

UnsubCentral Vice President John Engler, Tacoda, Coremetrics, Apogee Search and Other Industry Leaders to Speak at HiMA: Interactive Strategies '07

Marketing and Compliance Expert to Discuss the ROI of Compliance and How to Monetize the Email Media Channel

AUSTIN, TX--(Marketwire - October 23, 2007) - UnsubCentral today announced that its vice president, John Engler, will engage members of the Houston Interactive Marketing Association (HiMA) in an interactive dialog about the ROI of compliance and how to monetize the email marketing media channel at HiMA: Interactive Strategies '07 on Thursday, October 25 at 4:00pm. HiMA: Interactive Strategies '07 is a conference where progressive marketers can learn from industry experts by diving into discussions covering the latest interactive strategies, innovative concepts and advanced technologies while they network with fellow professionals.

Focusing on email marketing compliance and its value in the multi-channel marketing mix, Engler and audience members will explore how three of the highest performing campaigns in the industry leveraged email to produce outstanding results. Audience members will then have an opportunity to ask questions about how they can apply these case studies to their own email revenue generation models and campaigns.

Engler brings over a decade of interactive marketing, sales and management experience to UnsubCentral, where he is charged with increasing the value and performance of all client service, sales and marketing operations. Prior to joining UnsubCentral, Engler served in senior roles at 24/7 Real Media, Cox Newspapers and Bestfares.com. Engler regularly speaks on behalf of UnsubCentral and its client base at trade shows and conferences. Engler is a Founding Director of the Austin Interactive Marketing Association, and currently serves as Secretary.

Executives from Tacoda, Coremetrics, Email Analyst and Apogee Search will also speak at the event. For more information on HiMA: Interactive Strategies '07, or to register, visit: http://strategies.houstonima.org/index.html.

About UnsubCentral

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, publishers, ad networks and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit www.unsubcentral.com.

Contact Information

  • Media Contact:
    Carla Vicens
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    (919) 833-9975 x10
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