SOURCE: UnsubCentral

August 07, 2008 10:41 ET

UnsubCentral to Discuss Lead Generation for Marketers at Affiliate Summit East

Vice President John Engler to Provide Expert Opinion on How to Harness the Power of Online Marketing While Complying With Regulations and Best Practices

AUSTIN, TX--(Marketwire - August 7, 2008) - On August 12, 2008, UnsubCentral Vice President and General Manager John Engler will participate on a panel at the 2008 Affiliate Summit East entitled, "Lead Generation for E-Marketers." The presentation will cover lead generation strategies to help advertisers more effectively target their products and services to prospective clients. Engler's perspective on the subject will draw upon his decade long leadership roles advising brands on marketing strategies, technology selection and compliance requirements.

In his current role as vice president and general manager of UnsubCentral, Engler has recently taken particular interest in the precise and particular aspects of compliance that advertising networks need to pay attention to when they look to leverage online media for lead generation. Much of his presentation will address this quandary. In addition to Engler's role at UnsubCentral, he is also a founding director of the Austin Interactive Marketing Association. Co-presenters include Kelli Beougher, senior vice president of LinkShare Corp., DC Cullinane, CEO of thinkingVOICE, and Dave Wengel, general manager of Interactive Markets at TARGUSinfo.

According to Engler, "The compliance requirements and best practices for advertising networks engaged in online lead generation are a bit more complicated than brands that engage directly. Communicating how to address the particulars that ad networks need to take to heart is something I hope to instill during the summit's educational segments."

Engler's panel will take place from 2:00 to 3:00 p.m. ET, August 12, 2008. Lead generation is one of the most useful tools of e-marketing. Engler will discuss tips and techniques for advertisers to harness the power of lead generation campaigns.

For more information about the discussion at Affiliate Summit East, please visit

About UnsubCentral:

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, ad networks, and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks, email service providers and IronPort Systems. It is also certified by LashBack and reviewed by TRUSTe. For more information, please visit:

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