SOURCE: Prospectiv

Prospectiv

April 05, 2010 15:33 ET

Update: Eversave Launches New Group Buying Site That Offers Consumers Big Discounts and Supports Local Charities

Consumers Save Money, Local Merchants Gain New Customers, Community Schools and Charities Receive Donations With Charitable Giving Feature

WAKEFIELD, MA--(Marketwire - April 5, 2010) -  Prospectiv, owner of the second-biggest couponing website in America, Eversave.com, today announced a major re-launch of the site. In addition to offers and coupons from national brands, the site will now offer local daily deals in cities across the country, starting in Boston. Expansion into other markets is planned over the next year.

"We've been helping big national brands connect with the right consumers for more than a decade, and now we're excited to take our expertise local by helping merchants target consumers right in their communities with incredible offers and gain new customers," said Jere Doyle, president and CEO of Prospectiv.

What makes Eversave's entry into the group buying space unique is community giving; a portion of the proceeds from many deals will be donated to local schools, charities and other community organizations. 

With over two million email subscribers, the company is well-positioned for a solid launch in each new market, and due to the viral nature of group-buying, expects to grow exponentially. Eversave Boston will email Boston-area members at launch and the first Eversave Boston deals will include Mantra Restaurant, The Salon at 10 Newbury and Angelato Cafe.

"We're thrilled to be one of the first merchants participating in the launch of Eversave Boston," said Pat Wrixon, owner of The Salon at 10 Newbury, a hair salon located on Boston's fashionable Newbury Street. "We'll be donating a portion of our Eversave Boston proceeds to Wigs for Well Being, our non-profit organization that provides wigs for women who are experiencing hair loss."

A recent poll conducted on Eversave.com showed that 71% of people who've bought deals from group buying websites share them with friends, either via email, Facebook, Twitter or other social media outlets. The poll also found that 88% of people are more likely to share a deal virally if there is a charitable component than if there is not.

"What's great about our group buying model is that it benefits the consumer, benefits the merchant and benefits the community," says Doyle. "People love to raise money for their communities. Merchants who support local charities attract more local consumers, those who are more likely to shop there again. Building commerce and goodwill between consumers and local merchants supports the local economy."

Eversave will continue to feature great offers, coupons and samples from companies like Kraft, Disney and Unilever, helping national brands with consumer acquisition and customer retention. This experience and expertise will be leveraged in Eversave's group buying platform, helping local businesses build long-term customer relationships. Following a purchase, merchants can choose to send future emails to their new customers using Eversave's robust email platform -- from promotions and specials, to new menu items -- all designed to stay top-of-mind with their consumers.

"We're excited to be reaching thousands of people in the Boston area with our daily deal, but what really made Eversave the right fit for us is that they make it so easy us to give consumers even more reasons to come back," said Angelo Firenze, president of The Firenze Gelato Company, a manufacturer of fine frozen confections and operator of Angelato Cafe in Belmont, MA. Firenze will be running a deal and donating 10% to Belmont public schools. "We'll be sending an additional coupon after their first visit and hopefully that will build even more goodwill and brand loyalty."

About Prospectiv
Prospectiv is an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world's leading brands from Fortune 1000 companies such as Procter & Gamble, Pfizer, Disney, as well as local merchants and leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com/

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